5 B2B Internet Marketing Trends CMOs Must Know in 2018

By Amy N Barkman - Last Updated on January 6, 2020
B2B Internet Marketing Trends 2018 CMO Must Read

These five internet trends will ensure an effective marketing strategy that results in business growth.

Turn your sales flat line into a ninety-degree angle by implementing simple B2B marketing trends this year.

Perhaps sales in 2017 were decent, but nothing to get excited about. At your most recent staff meeting, you certainly noticed a hard stare of disapproval from the CEO of the company during the numbers discussion. As Chief Marketing Officer, the blame for flat sales is always going to swing to your direction. That means you’ve got to come up with a killer marketing strategy for 2018. It’s imperative that you and your team come up with simple and effective B2B marketing strategies and tactics that will boost sales and keep your marketing team excited.

The first step is definitely to do a bit of research. What is new in terms of business to business marketing trends? Obviously, the world now exists in a sea of technology, so that means most of your focus should be on digital marketing trends. A quick online search can show you that there are thousands of options for what many different companies consider “the best” B2B internet marketing trends for 2018 that CMOs must read. You sigh. This is going to take some work.

B2B Internet Marketing Trends

In reality, it is not as difficult as you might think to come up with new and exciting digital marketing trends. There are tons of ways to strategically utilize new marketing trends. You simply have to be in tune with your business goals and target audience and choose the right tactics that will work for your B2B business. Consider these five highly effective B2B internet marketing trends in 2018.

B2B lead generation and management

Lead generation and management is still a booming business. Having leads on potential clients practically handed to you, for a small fee of course, allows you to get in direct contact with potential clients that you probably didn’t even know existed. Leads become opportunities, and opportunities become B2B customers.

B2B marketing agency

As a CMO, the thought of employing the services of a B2B marketing agency may scare you. However, rather than cleaning out your desk and handing someone else your keys, you’re just utilizing the resources that a more concentrated marketing agency would have to reach your goals. This is a highly effective way to boost your sales for the coming year.

B2B content marketing

B2B content marketing is all about using what’s most helpful about your business to your advantage. Content marketing is extremely effective as your potential clients will click on it rather than you chasing them down and force-feeding them a sales pitch. You offer a simple editorial, video, podcast, or ebook, and they click on it because it offers them useful information. At that point, you’ve captured their attention, and it’s all much easier after that.

B2B social media strategy

Social media cannot be overlooked as the number of social media users continue to grow exponentially. According to estimates by Statista, a well-known online statistics and data center, “The number of worldwide social media users reached 1.96 billion and is expected to grow to some 2.5 billion by 2018.” Having a B2B social media strategy in place is likely one of the most effective ways to market to your target audience. Plus, using most social media outlets is free and targeted advertising is available at minimal costs. It’s truly a win-win situation.

B2B email marketing

Snail mail is a thing of the past. Flyers get tossed quicker than legitimate garbage. These days, people communicate through email, social media, or text messaging. Using leads you procured while benefiting from B2B lead generation, you can create an entire B2B email marketing plan through which you are sure to see unbelievable results.

This year could be the year in which you put your B2B marketing strategies and tactics to work. Having an online presence is crucial, and making use of the great trends available through internet marketing is the way to go. You will see that sales flatline begin to rise, and when you look at your CEO in your next end of year staff meeting, you’re sure to see a glimmer where you once saw a glare.

Amy N Barkman

Amy N Barkman | Amy works in higher education and has a bachelor’s degree in English Literature. She loves to read and write, and spends the rest of her free time exploring, fishing, camping, and just being outdoors with her husband and young son. Amy enjoys using her creative talents for writing and graphic design whenever possible.

Amy N Barkman

Amy N Barkman | Amy works in higher education and has a bachelor’s degree in English Literature. She loves to read and write, and spends the rest of her free time ...

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