Would you rather spend time engaging in tedious, manual, repetitive tasks – even if they’re necessary – or working to craft a best-in-class strategy that brings to life the vision and mission of your company? The truth is, you need both. In the past, many marketers were stuck spending the majority of their time executing the necessary but time-consuming and labor-intensive tasks related to launching campaigns and communicating with customers.
Marketing automation programs have helped to eliminate a lot of. One blogger described marketing automation as what allows “companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.” Automation makes execution faster and easier and also gives marketing teams data to analyze how successful their efforts are in connecting with their audience.
What is Autopilot marketing automation and how can it help your business?
One marketing automation software, Autopilot, offers features that help businesses with a multi-channel marketing plan and allow them to better convert leads with customized texts, letters, and more being sent to business contacts, allowing you to focus more on creating content like landing pages, apps, and blogs that capture leads and automating tasks like educating new subscribers, assigning leads, booking appointments and following up sales leads to make the entire marketing to sales process more effective.
Here’s how Autopilot’s features can benefit your business.
#Support
No one is an automation expert out of the gate. Whether you’re just starting marketing automation implementation or you’re switching from another automaton vendor, Autopilot provides customers with product training, as well as live support to help troubleshoot issues.
#Flexibility
Autopilot is a brand that can grow with you. If you’re a small business, this program can easily scale its capability as your business grows and your marketing needs change. It’s easy to add new users and full subscription offers unlimited emails and analytics so you’re never limited by your technology.
#Easy integrations
Autopilot offers easy integrations to marketing, lead intelligence, messaging, and CRM tools in order to make it easier for your business message customers and leads consistently using SMS, email, and physical mail. Autopilot can directly access information from programs like Facebook, Google AdWords, Salesforce, Segment, Typeform, and other products to help eliminate repetition between apps.
#Increased engagement loyalty
Marketing needs to be about more than just advertising. It’s about creating relationships and allowing communication to be a 2-way street. Businesses know that they need to connect with customers effectively and part of that is a better understanding that they need, so they solicit feedback through surveys and reviews. Autopilot also enables businesses to stay in contact with customers through newsletters and email streams that encourage engagement like completing a checkout online.
#Insight and reporting
Autopilot gives businesses real-time data to help optimize their digital campaigns. A marketing analytics dashboard gives companies insight that helps marketers understand what’s actually driving conversions and how the campaign is trending towards its goal. When businesses know this information earlier in the process, they can better optimize their current campaigns and plan for the next.
#Free trial
Autopilot knows that committing to a certain program is an investment of money and time. Plus, it’s not easy to immediately understand the effectiveness of a new tool and know if it’s really doing what you needed it for. Autopilot offers a 30-day free trial to all new users, which means a fully functional account with access to various features and app integrations, as well as the ability to send up to 100 customer emails and actually test the usefulness, ease of use, and effectiveness of the product.
Autopilot is a highly-rated visual marketing software solution to help marketers automate their campaign assets. Business customers and software review companies alike review the program well and overall speak of it positively as a solid marketing automation solution.
