In a world full of data and information, businesses have to decipher the meaningful from the meaningless in order to make decisions. Marketing statistics point to certain facts that help you better understand the industry and can help support your goals.
Here are the statistics marketers need to know to boost their business in the second half of 2019.
Significant marketing statistics to drive business
- Video is one of the most important drivers of traffic and engagement. More people engage in branded content through video than almost any other content. It’s crucial to growing your audience and your brand awareness effectively.
2. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
- SEO is still a huge part of organic growth and marketers can’t afford to ignore it. Modern marketers need to pay attention to the SEO efforts of their web presence and stay up to date on search algorithm changes and best practices in order to remain competitive.
3. 55% of marketers say blog content creation is their top inbound marketing priority and one in ten blog posts are compounding, meaning organic search increases their traffic over time.
- Blogs are a key part of SEO strategy and also offer an important inbound marketing component. Inbound marketing helps to ensure that businesses are seen as a resource and add value through content to the customer’s research. Blogging is an important part of most B2B and B2C marketing outreaches as it connects customers to meaningful information and also points back to their brand as both a trustworthy source of information and also a potential solution.
- Content marketing is more than just copy, blogs, and emails. Content can include everything from podcasts to photos to infographics. Visual content presents an opportunity to engage with customers in a quicker and more direct way. Infographics, for instance, present customers with info a quick and digestible format and the visual presentation makes the information more engaging and eye-catching so it’s more likely it will create an impression.
5. 86% of consumers prefer an authentic and honest brand personality on social networks.
- What makes a brand authentic and honest? Brands that develop content marketing as a way to serve their audiences come off as less sales, more relational, and more authentic. Businesses that are consistent in communication – such as emails, social posts, and more – but don’t overdo their messaging is seen as more authentic and trustworthy.
6. 15% of marketers surveyed say their company still does not regularly review email opens and clicks; only 23% say they have integrated their website and emails to track what happens after a click. Marketers who send emails on Tuesdays get the highest open rates.
- Email remains one of the most useful communication methods that a brand can use with consumers. Having an accurate understanding of the success of your email marketing is both important and underused. Knowing the best practices of business email blasts and drip campaigns, as well as having the tools to analyze email engagement, will help you have higher success in your email marketing.
7. 42% of marketers do not send targeted email messages; only 4% use layered targeting.
- Personalization is crucial. More than segmentation, which means that emails can be targeted to certain groups of people or certain email accounts, personalization is key. The content needs to be specifically relevant to those audiences. Layered or triggered emails mean that customers can be engaged based on specific actions like adding items to an online shopping account, and email content can be personalized to what stage of the buyer’s journey the customer is at.
8. Companies using ABM generate 208% more revenue from their marketing efforts.
- Account-based marketing helps marketers identify the highest-value accounts to target and also works to develop the content needed to communicate with those accounts. Many B2B businesses find greater engagement with an ABM method that’s personalized to these accounts; this means that while each marketing touchpoint may require more time, effort, and research behind it, it also pays off by nurturing business relationships to the point of converting and keeping customers.
Marketing statistics matter because they can point to both industry trends as well as help businesses identify places in their strategy that could use more attention. Seeing the gaps in your own plans can be difficult without data, but statistics help businesses ask the right questions and prioritize their marketing efforts.