How Video Content Marketing Can Improve Your Search Engine Rankings 

By Danni White - Published on April 3, 2019
Video Content Marketing

Search Engine Rankings have become the aim of Marketing and the Advertising world. Think of SERP as a gigantic billboard that hovers over the entire world, that’s a silly analogy some would say but is it? Think about this little-known fact, over 90% of internet users everywhere, the first thing they do is use a search engine page like Google. Google is the worldwide billboard that you’re marketing to and getting your word out to the masses.

But just how important is video content marketing? How can video marketing help your business? The answer to the former lays in the fact that the top three positions on a search list on Google generate 55% of the next click and subsequent web traffic. That’s a ton of potential clients and future business all going elsewhere due to your low ranking on Google’s search engines. Content marketing in SEO is so hot right now and it’s a requirement for marketing purposes.

How to improve SEO is a question that many businesses have in trying to bolster their online presence? The biggest way to improve your SEO is by video content marketing. Over 80% of businesses have cited the use of video as crucial to their marketing campaigns. To get into the “why,” we need to first cover the “what” and that is the search engine process itself.

Search Engine pages such as Google has a complex internal algorithm that constantly updates and checks and rechecks pages for content. Google’s content crawler is one of the most sophisticated pieces of software that has ever been developed. Keeping on top of this algorithm is the essence of SEO marketing and the best way to keep your page on the first page of retrieved results in a search.

Let’s fully address the other question posed earlier, how can video marketing help your business? It can help by keeping your traffic on your websites longer, exposing them to all that you have to offer. Web users stay on sites with video content twice as long as pages that don’t have any video content. This raises your rating with Google’s search analytics as it lowers the bounce rates on your site.

Using video can also direct more viewers to your website via YouTube or any other video service. You can use it as a form of marketing and Google will pay attention to the amount of traffic that your site picks up, higher web traffic equals a higher SEO rating with Google. If your video becomes viral in the process of getting the word out, the traffic will be even higher, and it also sets up many returns for what you must produce next in terms of videos.

Having videos can also boost your rating with Google by having varied content on your site. Google’s algorithm assesses more weight to sites with varied content such as a mix of video and text, than sites that have just text on them. You can up the stakes even more by adding a transcript crawl at the bottom of your videos so that Google’s crawler can see what the dialog is in the video, enhancing your message even further. This is also helpful for those who may be hearing-disabled and many users on Facebook who watch videos usually do so with the sound muted, so this benefits them as well.

You can also offer deals or promotions to have users use your site and advertise those specials on your videos. Videos can cause a 150% increase in organically driven traffic to your website, this is a win-win for both marketer and customer.

Finally, you can create many quality backlinks by using video by others who like your content. This can be done twice as good by using “branded” videos to advertise your website on YouTube and other video sites.

As you can see, the sky is limit when it comes to video content marketing and the power it has over SEO optimization. Harness that power for your own business today.

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at, a top B2B digital destination for C-Level executives, technologists, and marketers. Bython Media is also the parent company of,, List.Events, and

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at, a top B2B digital destin...

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