Traction Guest Completes $13 Million Series A Round | Finance News
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Traction Guest Completes $13 Million Series A Round

Traction Guest Completes $13 Million Series A Round

Leading provider of cloud-based solutions for enterprise visitor management, Traction Guest, announced the completion of its Series A financing round, raising $13 Million. The round was led by Bessemer Venture Partners, and witnessed participation from existing investor Salesforce Ventures and other private investors. The company plans to use these funds to further accelerate its expansion following a rapid revenue and employee growth of over 200% year over year.

“We’re focused on taking visitor management beyond the lobby to create a connected, secure enterprise,” said Keith Metcalfe, CEO at Traction Guest. “Customers are choosing Traction Guest because of our unmatched customization, security, and scalability. We’re committed to investing in the best technology and talent to build a platform that helps enterprises protect their people and data.”


“Traction Guest has developed a platform that is mission critical to the operations of global organizations. It is designed to solve complex security, compliance and data challenges that we expect will become table stakes in the enterprise,” said Brian Feinstein, Partner at Bessemer Venture Partners. Bessemer is known for supporting some of the world’s most successful enterprise SaaS brands including Box, DocuSign, and LifeLock. “Bessemer has been involved with hundreds of successful software companies that define new markets. We expect Traction Guest will follow in their footsteps and come to lead the enterprise visitor management market.”

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!
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