Best E-commerce Analytics Tools for the Finance Industry

By Emily Pribanic - Last Updated on January 6, 2020
Best E-commerce Analytics Tools in Financial Industry

Is your e-commerce business as successful as it could be?

How can you be sure that your e-commerce business is successful and you’re meeting your business goals? With the right e-commerce analytics tool in your arsenal, you’ll not only understand how well your business is performing and any areas you need to improve upon, but you’ll also be able to successfully meet your business objectives and grow your e-commerce business.

Businesses today need timely information to help them make important business decisions. Financial and e-commerce analytics tools are important to the financial industry because they not only help shape business goals but also because they improve decision-making strategies. To grow your business and ensure it succeeds, it is essential to have a comprehensive financial plan in place and a forecasting system that will help you leverage your business.

As new business models emerge and technology advances, it is now necessary to incorporate financial analytics into traditional financial departments. Financial and e-commerce analytics focus on measuring and managing tangible assets and give deeper insights to improve the profitability and value of your business. With the proper financial and e-commerce analytics tools, you’ll be able to make the best decisions to increase your business revenue and minimize waste in your business.

What Dark Data Is and Why Is It important to Marketing

Best E-Commerce Analytics Tools

As an e-commerce entrepreneur, it is essential that you invest lots of time to set up an effective analytics tool. Without an effective analytics tool in place, your business will not perform as best it could and you will likely encounter lots of business issues. Here are some of the top e-commerce analytics tools on the market.

Looker allows you to use valuable data your business generates to improve operations. You can explore sales processes, marketing campaigns, customer care, web activity, and even create your own functions to help you meet your unique business goals. With Looker, you can use the information you learn about your business to improve your outreach, promotions, products, and customer satisfaction.

While Google analytics e-commerce tells what is happening, KISSmetrics tells you who’s doing it. KISSmetrics is a comprehensive analytics solution that offers powerful analytics to help you increase your customer acquisition efforts and improve your retention rates. This analytics solution offers detailed information that can help you make better business decisions and even improve the layout and marketing of your e-commerce site.

Google Analytics
Perhaps one of the most well-known web analytics tools, Google Analytics can improve your business with its powerful information and is easily integrated into many e-commerce platforms. While you may need to spend a lot of time fine tuning the different tools it offers to get the detailed reports it takes to make your business more successful, there are hundreds of tutorials online that can help you easily achieve this. Google Analytics is one of the most popular e-commerce analytics tools on the market because it is proven to make e-commerce businesses more successful.

This open-source alternative to Google Analytics offers nearly identical features. This analytics tool provides the functionality you need to get insight into the performance of your site as you weigh that performance against your business goals. This tool even offers cloud hosting and the following features: e-commerce tracking, integrated plugins for Marketo, Prestashop, osCommerce, Zen Cart, and even offers advanced reporting functions including activity logs to track visits to conversions, as well as cart abandonment.

This analytics platform is very popular among small and medium-sized businesses. It offers real-time monitoring which makes it easy for your business to react to changes in the moment. This tools also offers quick insights on content promotion and specific conversion goals during testing. Clicky offers events tracking and advanced funnel analytics integration with most third-party content management systems and e-commerce platforms.

With ecommerce analytics tools, you can discover useful reporting and techniques to make more informed decisions for your company.

What Dark Data Is and Why Is It important to Marketing

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

Related Posts