Choosing an eCommerce platform that fits your business needs can be difficult but is essential.
It can be tough to choose the best eCommerce platform for your business but if you take these few things into consideration, it will be much easier to do so.
As eCommerce platforms continue to grow in popularity thanks to the growth of online sales, it is essential that you choose a platform that fits your needs and helps your business grow. There are many things to think about when choosing an eCommerce platform and none of them should be overlooked.
Points to Consider before choosing an eCommerce Platform
Pricing
It is essential to know how much you’ll be paying for your eCommerce platform to be able to fit it into your budget. Most platforms have a monthly budget and the cost will vary depending on the type of platform you decide will work best for your needs. It is also important to consider the processing fees associated with the platform. It is not wise to sacrifice the things you’ll need just to receive a lower price. Make sure to weigh the pros and cons of any eCommerce platforms you research and try comparing your top picks against each other to receive the best eCommerce platform that will fit your budget. There are even eCommerce platform comparison websites you can use to help you make the best decision.
SEO Compatibility
If you want to sell your merchandise or services, it is essential to have a high SEO ranking for customers to be able to find you when they’re looking for products that you sell. When looking for a platform that will help you grow your business, look for ones that offer the ability to add a blog to your website, the ability to use your own domain name, and the ability for customers to leave reviews. These three things are essential for your business to be discovered and grow.
Mobile Capability
With 60% of online searches being completed on a mobile device, it is essential that you choose a platform that offers mobile compatibility. Many people who use their mobile device to search even make a purchase with that device. The best eCommerce platform for small business, or any business for that matter, needs to allow customers to easily access your website and make a purchase form any mobile device.
Security
If your eCommerce platform isn’t secure, no one will want to enter their credit card information to make a purchase. Make sure your eCommerce platform offers ample security because security is becoming a growing concern for customers. Any platform you choose should support HTTPS/SSL which ensures a safe and secure checkout for your customers. It is also important to choose a platform that is PCI, Payment Card Industry, compliant. Any platform that isn’t PCI compliant will not be secure enough for your customers to enter their payment information and your business will suffer.
Scalability
As a business owner, it’s safe to say you probably want your business to grow but do you know how much it will grow? It is hard for any business owner to know the answer to this so it is essential that you choose a platform that will scale with your business. Choose a platform that won’t make you pay for features and storage you’re not using but also one that can keep up with higher demands as your business takes off. A great platform will scale with your business and won’t charge you outrages fees for doing so.
