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3 Ways Brands are Using UGC on Social Platforms
January 13, 2020
Guest Contribution by James Daniels User-generated content (UGC) can come from any text or media that is uploaded by a site user. This can be...
How SEO Actually Fits Into an Inbound Marketing Strategy
January 10, 2020
Guest Contribution by Mike Khorev Many marketers and business practitioners understood that SEO and inbound marketing are very important to each other. However, at the same...
How to Get the Best Event ROI Metrics for Event Marketing?
August 16, 2019
Most companies allocate at least 21% of their marketing budgets to having their executives attend in-person events. With so much budget and expenses on the…
How to Connect with Customers Using Visual Marketing
August 5, 2019
Guest Post by Ronita Mohan Human connection has become the cornerstone of the best marketing strategies of today. Gone are the days when customers were…
How to Create Brand Awareness for Your Next B2B Event
July 12, 2019
B2B events can be very exciting and beneficial times. Knowing what all businesses can gain from these events makes one have high hopes about the…
How to Use Mobile Marketing for Small Business Profits
July 5, 2019
Marketing is intrinsically tied to sales, which is tied to profit. Better brand awareness means better potential for sales which grows revenue and profit. That…
How to Use ABM Metrics to Track Sales
July 2, 2019
Account-based marketing, or ABM, has become an important part of the marketing and sales strategy for many businesses. Marketo, a marketing automation company, notes, “ABM…
How to Empower Sales with the Best Content
June 19, 2019
There have been long-standing arguments about who the most “important” department in business really is. Is it the sales team, who essentially earns and drives…
How to Use Email Marketing to Grow B2B Sales
June 18, 2019
Email marketing has become a common term, and it has been proven to be extremely successful. That is why it comes as a surprise that…
How to Use ABM Personalization in Your Marketing Campaigns
June 6, 2019
Have you ever wondered how to apply account-based marketing personalization to your campaigns? Many marketing professionals are pressured to grow their revenue pipeline from launching…
How to Meet Enterprise Sales Goals with Account-Based Marketing
June 2, 2019
Account-based marketing has the potential to help grow your company revenue and help your business meet and surpass sales goals. Through a more deliberate, strategic…
Best Practices for Approaching and Engaging with the Modern Customer
May 23, 2019
The key to engaging with customers – both those that you’ve yet to convert into clients and those that you want to retain over the…
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