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How COVID-19 is Impacting Marketing
April 27, 2020
Guest Contribution by Tom Buckland The COVID-19 pandemic has had huge, wide-ranging impacts across just about every sector. From health systems under incredible pressure to...
Customer Journey Map: A Step-by-Step Guide
April 21, 2020
Around 56% of customers interact with business through numerous platforms online and have various milestones in the journey to buy a product. When a business...
Ad Tech and Surveillance Capitalism: It Doesn’t Have to Be This Way
April 20, 2020
Guest Contribution by Julian Baring, General Manager-North America, Adform Scrutiny of advertiser use of consumer data has been on the rise for years, and now...
Breaking the Market Research Mold: Why the Standard Segmentation Approach Must Evolve
April 6, 2020
Guest Contribution by Carly Napoli, Director of Solutions Engineering at Resonate Every brand on the planet is trying to get closer to its customers and...
Digital Advertising 101
April 3, 2020
Around 95% of online giant Google’s revenue comes from digital advertising. If your business hasn’t yet taken to the digital space, it’s missing out. Compared...
The Definitive Guide On Ad Tech
April 1, 2020
Data is like gold to a marketer. And yet, in an age where companies are constantly collecting consumer information, 76% of marketers(1) don’t make use...
3 Tips to Make Your B2B Website More Interesting
March 20, 2020
Guest Contribution by James Daniels It’s true that everyone should have a B2B website if they run a business, and some people even have a...
Business Branding 101
March 19, 2020
Think about this: a consistent brand image across all platforms can boost your revenue by up to 23%(1). If you already have a solid branding...
How to Grow Your Digital Community
March 18, 2020
Your website needs an active fanbase regardless of its purpose or design. You need people – real people, not just bots – to visit your...
How a Conversion Optimization Strategy Benefits B2B Companies
March 17, 2020
One of the primary reasons content syndication is used in many B2B organizations is because it has proven to be an effective way to obtain...
5 Ways to Retain Customers with Event Marketing
March 6, 2020
Guest Contribution by Thomas Davey, Content Manager at Eventtia There’s a massive emphasis on event marketing to attract new customers but what about your current...
How to Empower Sales Partners with Market Development Funds
February 3, 2020
Guest Contribution by Tori Barlow, Director of Marketing, Allbound Market development funds (MDFs) can help achieve greater results from your channel program. What are MDFs,...
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