Instagram is currently a fast-growing social network with more than a billion active users, and that number continues to grow. The changes primarily relate to the fact that Instagram is becoming more user-friendly and marketplace-like.
According to Influencer Marketing Hub, 62% of people say they are interested in a product or service when they see them in the story, and 79% consider Instagram to be the best channel for influencer marketing.
Influencer marketing is a social media marketing approach that involves working with celebrities, opinion leaders, and everyone who has subscribers to promote products or services.
With the help of influencer marketing, you reach more people with the help of those who can really influence the choice and opinion of the audience. Read this article to get an overview of top social media trends for mobile app development to effectively interact with users.
According to statistics, 79% of people consider Instagram the best channel for influencer marketing. There are even more interesting statistics that are useful to consider before deciding whether Instagram will become the main or only channel of influencer marketing for your brand:
- In 2020, users will spend on Instagram about 28 minutes a day;
- 500 million people use Instagram every day;
- Potential advertising reach of Instagram – more than 800 million users;
- Marketers spend 69% of their budgets on influencer marketing on Instagram;
- 62% of people say they are interested in a product or service when they see them in the blogger’s story.
In 2020, the partnership trend with micro-influencers will continue to gain popularity. It is due to the fact that it is easier to agree with opinion leaders who have up to 10 thousand subscribers. Such influencers do not have a lot of offers from brands, so they are more likely to agree to partner than those who have 50 thousand subscribers and more.
Smaller influencers have not yet been spoiled by the attention of advertisers. Their small audience feels more involved in the life of a blogger, respectively, will more carefully listen to what he advises to buy or try.
In addition, the communication of micro- and nano-influencers with their audiences is more personalized. Brands select them in order to achieve marketing goals through quality, rather than the number of potential leads. Partnership with micro-influencers allows you to enter new markets and spheres.
It turns out that 68% of people would like to know about a new product or service by watching a short video. Even more interesting is the fact that 91% of marketers are satisfied with the ROI of video marketing in social networks. Instagram video statistics are also encouraging: 1 out of 4 users make a purchase after seeing the story.
But in 2020, creating video content is not enough. The videos that influencers share on Instagram should be short and vertical. This is due to the fact that most people hold smartphones vertically, and the completion rate of vertical videos is 90% (the ratio of the number of clips viewed to the end to the total number of impressions).
When it comes to blogging, you might find different degrees of quality. In 2020, the gap will increase between developed influential people who really have useful content for their audience and those who do not.
Brands choose these experienced users because they understand that such influencers can make their audience better. Besides, people should strive to create content that positively affects their audience instead of just posting updates for the sake of constant posting.
( Also Read: List of Top Marketing Influencers on Instagram )
Sincerity and Naturalness
Some influencers on Instagram increase their value for subscribers by offering professional video services, designers, photographers, and hairdressers to work with them. Although personalized referrals are good, they are not always good, so subscribers quickly lose confidence and get annoyed.
The trend of progress is shifting towards a more “natural” type of the influence. Influencers, who discard the special effects of Photoshop, wear casual clothes and do not have perfect hairstyles, attract much more attention and followers on Instagram.
A vivid example of this trend is Emma Chamberlain, who is an influencer with 8.7 million subscribers. She refused the same look at promotion and gave up posting typical photos on Instagram and tried to create her own theme instead.
Emma’s images are sincere and spontaneous, which means that it’s easier for people to communicate with her and trust her recommendations.
Long Term Partnerships
Many companies take a long-term approach to building their network and relations with partners. Influencers stick to this approach as long as the brand they represent matches their Instagram image. This works well for the audience because they find this method of long-term brand endorsement by a blogger to be much more reliable.
As a rule, it is quite challenging to seal such a deal due to the diversity of influencers’ interests and their preferences. Influencer marketing works well for businesses in all domains, especially in the trusted marketing environment that prevails today.
Companies look not only at the number of subscribers but also at the quality of followers, as well as how well influencers interact with their audience.
Use of Hashtags
People often click on hashtags that interest them or search for posts that contain a specific hashtag. Therefore, relevant, user-friendly hashtags in influencer’s posts significantly expand your reach.
Often Instagram allows you to connect with potential customers who have a particular request but did not know about your brand before. Many brands currently use a network of influencers to promote their Instagram marketing campaigns using relevant hashtags.
The idea is to create a hashtag for a particular campaign and promote it through all channels, such as stories, posts, etc. For example, Marc Jacobs used this strategy to promote his new Daisy perfume. The brand developed the hashtag “#mjdaisy” for the campaign and collaborated with several influencers to promote it to a broader audience.
Taking into account all the mentioned above, currently, influencer marketing is one of the most effective ways to promote products and services. It shows high efficiency for the reason that the target audience trusts word-of-mouth ads presented by their beloved bloggers.