Guest Contribution by James Daniels
It’s true that everyone should have a B2B website if they run a business, and some people even have a personal website too. However, a boring, flat-looking website can do more harm than good when it comes to attracting customers; you really want something that is going to look interesting and exciting.
The better your B2B website looks and feels – in other words, the more interesting it is – the longer people will stay there. If they stay, they are more likely to buy from you, or at least contact you to discuss your products and services.
It will, therefore, pay to make your website more interesting if it currently looks dull. You’ll evoke a hugely positive response from potential customers, and you should be more successful. Here are some useful tips on how to get your B2B website done.
Implement SEO In Your B2B Website
SEO stands for search engine optimization, and it is the lifeblood of any website. Using the correct SEO practices means that you can rank much higher in Google and other search engines, and be seen by many more people when they search for your niche.
Since SEO can be a complicated element to add to a B2B website with many different variations, it’s usually best to employ an SEO optimization company to help you or even to complete the project on your behalf.
SEO requires great skill and the ability to think objectively about your website. It is a balancing act. For example, you need to use keywords within your site (and ideally in your blog) so that the search engine algorithms pick up on this and rank you. Too few keywords and you won’t get noticed; too many and you will be penalized.
( Also Read: SEO Trends to Implement on Your B2B Website )
Keep Your B2B Website Simple
Before you begin changing things around on your website, there is one important rule to remember; keep it simple. It can be tempting to make your website very busy with lots of different pages and menu options and a lot of ‘moving parts’ (these could be videos or animations, for example).
A little of this is great, and certainly will make your website more enjoyable to visit, but too much is off-putting and will drive customers away rather than entice them to purchase something from you.
Keeping your website simple and clean is the best way to make a customer happy. They won’t be uncomfortable with how your website makes them feel, and they won’t be confused with all the options presented to them.
You can equate your website to a restaurant menu; if there is too much choice, people will not be happy because it takes too long to choose. Having a small number of options that are of high quality is a much better thing to do.
Produce High-Quality Content On Your B2B Website
If you don’t already have a blog, then now is the time to add one. This might be one of the most important elements that go towards making your website more interesting. After all, a blog is going to be changing on a regular basis, offering insight and information about your business, your products, and anything else that might seem to be relevant for your customers.
In many cases, it is your blog that will keep people coming back to your site, and it is your blog that they will tell others about, and that will be shared on social media. So keep your blog up to date and interesting is crucial.
If you don’t feel you can write something interesting, then there are a number of options open to you. Firstly, you can outsource the writing to a freelance writer who can come up with ideas and create blog posts regularly for you.
Secondly, you could forego the writing altogether and make videos instead. They will still need to be done regularly, but these can be an ideal way to explain more about your products and services.
Your website is such an important part of your business, so you need to take it seriously and ensure that it is as good as it can be. If this means spending money on outsourcing to designers, SEO experts, and writers or video producers to ensure that this happens, it will certainly be worth it.
There are so many websites for people to choose from that making yours exceptional is absolutely necessary if you don’t want it to be lost in the millions of search results on the internet. Your customers will have a much better experience this way, and you will be more successful.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader who can spend hours reading and learning about the latest gadgets and tech while offering views and opinions on these topics.