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We live in a world dominated by data. In this data-rich landscape, understanding your customer's journey is more important than ever. That's where customer journey analytics comes...

You likely know AI marketing strategy is important, but maybe you're unsure of what it is exactly, where to begin, or if it's worth the...

In the era of hyper-personalization, Account-Based Marketing (ABM) has emerged as a game-changer for B2B businesses. By focusing marketing efforts on key accounts, companies can...

In the fiercely competitive world of B2B marketing, Account Based Marketing (ABM) has emerged as a game-changer. ABM is not just another buzzword; it's a...

AI in marketing. It's everywhere you look these days, but few seem to understand how it works. What exactly is it? And more importantly, what's...

Use VR to stand out from the competition, drive engagement, and build long-term relationships with your audience In a hyper-connected world, capturing – and holding...

The top-of-the-funnel experience, from search and awareness to conversion, has undergone a massive shift in the last few years. Customer expectations have changed from the...

Brand awareness is a significant goal in marketing and, in all probability, one of your primary objectives. But it’s effortless to get so focused on…

Sales enablement is crucial in driving revenue growth by empowering your sales team to deliver personalized and impactful interactions at every stage of the buyer’s…

Facebook, owned by Meta Platforms Inc., has long faced scrutiny for its data privacy norms and ad targeting capabilities. In 2022, the company was investigated…

At the onset of the COVID-19 pandemic, martech was a sector unaffected by the first blow of budgetary restrictions. However, as a consequence of coronavirus-related…

It has been an exciting year for martech. When we started 2022, 37% of industry professionals felt confident, 31% were hopeful, and 24% felt excited…