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5 Customer Marketing Strategies for G...
November 6, 2023
Brand awareness is a significant goal in marketing and, in all probability, one of your primary objectives. But it’s effortless to get so focused on…
The Effect of Meta’s New Targeting Ru...
September 28, 2023
Facebook, owned by Meta Platforms Inc., has long faced scrutiny for its data privacy norms and ad targeting capabilities. In 2022, the company was investigated…
Tackle Underutilized MarTech to Make ...
August 16, 2023
At the onset of the COVID-19 pandemic, martech was a sector unaffected by the first blow of budgetary restrictions. However, as a consequence of coronavirus-related…
23 Marketing Metrics to Track in 2023
April 3, 2023
It has been an exciting year for martech. When we started 2022, 37% of industry professionals felt confident, 31% were hopeful, and 24% felt excited…
10 Spooktacular Halloween Marketing I...
October 27, 2022
Halloween is the fourth most popular holiday, behind Christmas, Thanksgiving, and Easter. It is also becoming a globally popular shopping and marketing event, notably in…
Could Storytelling be a new trend for...
October 7, 2022
If you are interested in knowing the answer to this question, sit back and enjoy this quick read. Once upon a time in a place...
What is Assortment Planning?
December 30, 2021
One of the retailers’ biggest challenges is identifying products that their shoppers will buy. While estimating the right stock amount is the other challenge for…
5 Keys to Develop a Data-Driven Culture
November 29, 2021
We are surrounded by an increasing amount of data in all aspects of our lives. Today, companies and individuals create vast amounts of data, and...
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