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Brand awareness is a significant goal in marketing and, in all probability, one of your primary objectives. But it’s effortless to get so focused on…

Facebook, owned by Meta Platforms Inc., has long faced scrutiny for its data privacy norms and ad targeting capabilities. In 2022, the company was investigated…

At the onset of the COVID-19 pandemic, martech was a sector unaffected by the first blow of budgetary restrictions. However, as a consequence of coronavirus-related…

It has been an exciting year for martech. When we started 2022, 37% of industry professionals felt confident, 31% were hopeful, and 24% felt excited…

Halloween is the fourth most popular holiday, behind Christmas, Thanksgiving, and Easter. It is also becoming a globally popular shopping and marketing event, notably in…

If you are interested in knowing the answer to this question, sit back and enjoy this quick read. Once upon a time in a place...

One of the retailers’ biggest challenges is identifying products that their shoppers will buy. While estimating the right stock amount is the other challenge for…

We are surrounded by an increasing amount of data in all aspects of our lives. Today, companies and individuals create vast amounts of data, and...