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Editor’s Note: Ted Rubin is a leading Social Marketing Strategist, Speaker, Author, Provocateur, CMO of Photofy, and MC/HOST of Brand Innovators monthly Marketing Summits. The…

Stew Redwine is the Creative Director at Oxford Road, working to create the engaging content that will hook the audience to the brand and fully…

Great content begins with great ideas, good writing, and creativity. Maybe you start with a loose concept, and you outline it, or you pitch it…

Technology is foundational to success at almost every level of business. From HR to sales to finance, every team in your business benefits from technology…

Using content marketing to boost B2B sales enablement is a very wise strategy. Your sales team needs all the assistance they can get to smooth…

The most important part of your content marketing strategy is very likely to be the content you create. But first, you have to plan. Part…

Business moves fast, and technology moves even faster. Advances in business technology – like hosting programs, data, and websites in the cloud – as well…

Social shares are the currency of viral marketing. They help spread the word about your brand and grow your reach beyond your organic or paid…

The main goal of any marketing plan is to attract customers and engage with an audience. Are there certain marketing methods or techniques that work…

What’s the secret to a winning content strategy? Most marketers and customers will tell you that personalization and audience segmentation are key, and this has…

Search Engine Rankings have become the aim of Marketing and the Advertising world. Think of SERP as a gigantic billboard that hovers over the entire world,…

Content marketing has a lot of advantages for businesses. When used as a part of an overall marketing strategy, content marketing is an effective way…