Great content begins with great ideas, good writing, and creativity. Maybe you start with a loose concept, and you outline it, or you pitch it to your writing team, or you just feel it out as you go. Whatever your approach, the idea is the hook, but a great hook alone won’t make up for lousy writing, poor research, and boring layouts.
Great content begins with a great idea, yes, but it also means eye-catching images, and it means sharing the right idea at the right time in the right place with the right people. Great content means great presentation too, easy-to-read formatting and strong visuals. This is to say that it doesn’t matter how good your ideas are if you’re putting them where nobody can find them, or if you’re sharing them in a manner that doesn’t grab and keep your audience’s attention.
That is where tools for writing, editing, and proofreading come in handy. Great content looks effortless when it finally reaches your audience, but there’s a lot of time and work that goes into its development and production. The tools listed below will help you to manage that time and work so that the process will be, if not as effortless as it looks, at least a little easier than it has been. From the production and development of the content to the release and publication, these tools will help to get your content to your audience in less time and with fewer headaches.
Content marketing is all about the art of persuasion, and anyone who’s worked in sales knows that persuasion takes a lot more than a great product. Persuasion involves strong presentation and clear communication; it means being organized and professional. Sometimes it means adding a little bit of drama to the proceedings, a bit of showmanship. Whatever your content demands, these are the tools that will help you to get there.