Leading independent provider of marketing measurement software and analytics, DoubleVerify, announced the acquisition of leading contextual intelligence and content classification platform Leiki.
DoubleVerify provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Headquartered in Helsinki, Finland, Leiki is an independent semantic AI platform offering a wide variety of SaaS (Software as a Service) solutions for brands and publishers. It has a proprietary natural language analysis ontology with over 200 thousand topics, powering text and audience interest analysis, content discovery, and user interest profiling and segmentation.
DoubleVerify uses content analysis data to protect brand reputation throughout media transactions and enables a proactive contextual targeting of content aligned with a brand’s target audience profile. Leiki’s acquisition enhances DoubleVerify’s core brand reputation capabilities, ensuring that brands advertising online are matched with appropriate and relevant content. The acquisition also brings together a tenured team with specialized ontological expertise and deep relationships with brands and premium publishers internationally.
“Leiki’s data-driven technology platform and advanced content classification expertise dovetail perfectly with DV’s global brand reputation offering – a core competency since our company’s inception over a decade ago. We are delighted to welcome the Leiki team – a uniquely talented group that is expert in language ontology and content analysis,” Wayne Gattinella, President and CEO of DoubleVerify said.
“The entire Leiki team is thrilled to join forces with DoubleVerify – a rapidly expanding, global organization with a best-in-class brand reputation solution. We are going to market with even stronger capabilities through close integration of Leiki’s semantic technology and expertise with DV’s industry-wide platform,” Leiki CEO and Founder, Dr. Petrus Pennanen said.
The transaction was completed as an all cash, all stock offer on December 27, 2018.
