We all know that content is the undisputed king of the World Wide Web. Considering that nearly 3.2 billion people (in 2015), worldwide, use the Internet, accounting for 43 percent of the world’s population. Those numbers are growing thanks to the widespread use of mobile phones for accessing the internet.
As internet usage grows, so does the number of websites businesses and entrepreneurs must compete with to get the attention of readers, make sales, and educate the public. Getting that attention can be difficult. Hence the rise of growth hacking.
What is Growth Hacking?
Simply put, growth hacking is a means of implementing marketing and promotional strategies focused on growing businesses quickly and efficiently. It is employed by many startups to help them launch their products and services rapidly, but it is a tactic any business can use.
Growth hacking can be highly effective for rebranding your business, launching new products, introducing new services, and achieving unprecedented growth for your organization.
Developing a Streamlined Growth Hacking Strategy
To be truly effective at growth hacking a few key elements must be present. While Google’s many and varied algorithm changes have driven Internet marketers and businesses alike mad over the years, the one thing that remains consistent is that quality content delivers the desired results. Especially when it comes to link building. The quality of the links matters as much as having links in the first place. Therefore, quality content is so vital. So, people will want to link to you.
Of course, the right growth hacking strategies can help you build the links you need almost effortlessly. But first, you must ask the following questions:
- Who are your customers?
- What do your customers want?
- What motivates your customers to buy?
When you have a clear understanding of these things you can create content designed to drive them through their journey from interested passersby to paying customers. Growth hacking your content can take you there.
Content Marketing Hacks You Can Employ
Top internet influencer, Neil Patel, recommends fives essential steps for becoming a content hacker:
- Creating amazing headlines.
- Make your content easy to share.
- Write a guest post for other blogs.
- Create longer web copy, the average word count for top ranking Google sites is 2,000 plus words.
- Tell better stories.
This is excellent advice to help you know what to do, but these clever content marketing hacks will help you put your growth hacking plans into practice much faster and more efficiently to fuel greater growth at phenomenal speed.
Make Email Marketing a Priority
According to Convince and Convert, every dollar spent on email marketing nets $38 in returns. That makes email marketing gold mine for businesses of all shapes and sizes. However, building a list isn’t an automatic process.
Offer Value-Added Content to Gain Subscribers
Get people to subscribe. This is easier if you have something of value to offer your audience free of charge. When writing guest blog posts, invite them to subscribe to your newsletter in exchange for the free offer. Make the freebie valuable to your subscribers so they do not immediately click unsubscribe after receiving your gift.
Use Guest Posts as an Opportunity to Build a Bigger Audience
Guest posting was once used and abused to build backlinks for Google. So much so, that it was eventually discounted from the algorithm measurements. However, it is still incredibly useful and one of the most important steps in effective growth hacking. The reason is simple. You gain opportunities to give your message to a new audience and gain subscribers. It all goes back to growing your list.
Repurpose Your Content
Content is amazing. Even with the great efforts Google and other search engine giants go through to ensure there is a steady supply of unique content on the web, it doesn’t mean you can’t reuse your existing content for good effects. You can use one long-form blog post to create multiple additional versions of content.
For instance, you can use the one well-researched piece and transform it into each of the following:
- An eBook
- A video
- A podcast or audio recording
- A slide deck presentation
- Social media snippets
- A white paper
- Email newsletter content
- A case study
- A course or guide
The possibilities are endless which is why growth hacking content marketing. Especially when using these types of tactics and hacks, is such an effective method of growing businesses, launching products, and building brands. How can you use growth hacking to make your business grow?