11 Growth Hacking Techniques Every B2B Marketer Should Know

By Emily Pribanic - Last Updated on November 27, 2018
11 growth hacking techniques every b2b marketer should know

Every B2B marketer should be aware of the best ways to help their business grow and of the tools that can help them achieve this growth.

B2B marketers can easily help their business grow with these growth hacking strategies. The growth hacking process is very beneficial for small businesses and startups because it allows them to find the most effective marketing channels and utilize them to the best of their ability. Growth hack techniques also allow marketers to connect with their audience much more effectively with tools that measure the performance of marketing campaigns across different platforms, gathering information that finds the best way to engage with audiences.

Growth marketing can be very beneficial for your startup or small business because it is important to grow your business quickly without spending much money. Growth hacking helps you gain valuable information about your audience and their purchasing patterns through tools that measure the adequacy of your marketing strategies. Growth hacking not only improves your company traffic but your online visibility as well, which is essential in our highly digital world. Use these highly effective growth hacking techniques to increase the effectiveness of your B2B marketing efforts.

Top Growth Hacking Techniques

  1. Gather User Feedback & Make Appropriate Adjustments
  2. Implement Conversion Rate Optimization Techniques
  3. Create and Distribute Relevant, Engaging, Sharable Content
  4. Funnel Nurturing Campaigns with Your Email Database
  5. Repurpose Old Content
  6. Implement Lots of Visual Content
  7. Utilize SEO Based Content Marketing
  8. A/B Test Your Email Funnel
  9. Use Live Chat
  10. Offer Users to Sign Up Using Their Social Media Accounts
  11. Utilize Cross Promotion

Top Growth Hacking Tools

As a B2B marketer, the best way to increase conversions and grow your company is to understand your audience and to adjust your marketing efforts to meet their preferences. The best way to understand your audience is to have the proper tools at your disposal that will help you do so.


This sales automation platform allows users to launch email campaigns that effectively appeal to their audience. This platform lets users run A/B tests on subjects, allows users to implement auto follow-ups sent out according to a predetermined schedule, and even offers detailed analytics that help optimize outreach. This platform is perfect for campaigns of all sizes and is beneficial for outbound sales, inbound sales, account management, business development, and even fundraising.


This website is very beneficial to B2B marketers because it helps them find relevant and specific content topics and keywords that are the most likely to be viewed by users on social media platforms. This is an essential tool to have in marketing today as it makes it easier to reach a wider array of audiences. Knowing what keywords and topics are most likely to be viewed and engaged with, you can create more relevant content that will increase conversions, more effectively engage customers, and even encourage them to share your content on their social media pages. With Buzzsumo.com you’ll be able to ensure your content reaches your target audience.


This community makes it simple to connect with agencies, review sites, affiliates, influencers, and even industry professionals, allowing you to easily promote your brand and drive sales. With GrowSumo, you’ll be able to easily find influencers to work with your brand to increase your reach, connect with affiliates that are willing to work with you in exchange for commissions or incentives, and even follow the progress of your affiliates and influencers through referral links. With GrowSumo, promoting your brand has never been easier.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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