Follow these growth hacking techniques to improve your brand awareness efforts.
Are audiences aware your brand even exists? Without proper growth hacking strategies in place, your brand will suffer, and your business will not grow.
Properly growing brand awareness seems to be the biggest hurdle for most marketers, but it doesn’t have to be. With growth hacking strategies, any business can easily improve their brand awareness, even B2B businesses. When it comes to creating effective brand awareness strategies and spending money on your marketing plans, the number one goal you should always have in mind is growth.
Increasing the awareness of your brand is essential in our digital age as new companies sprout up all the time and consumers drown in choices. Let’s look at some growth-hacking techniques you can implement right now to not only increase your brand awareness efforts but also grow your business.
Define Your Audience
The very first step before you can begin any effective growth hacker marketing strategies is to thoroughly define and understand your audience. Audience preferences are constantly changing and evolving so if you haven’t looked at who your audience is and what they want and need in a few months, it’s time to do it again. You can’t properly talk to your different audiences correctly or segment them without understanding them.
Being able to properly define your audience is the only way to make the best strategic, product, and growth decisions for your business. Try using a tool like the many Google offers to gain a thorough understanding of your audience and continually monitor your tool to stay on top of what they want, need, think, and what they’re saying about your brand.
A great way to begin your growth hacker strategy is to take a close look at how your marketing plan is working and how your audience is responding to it. Try using a tool that can easily conduct A/B testing and conduct this testing on all your marketing strategies; your homepage content, your social media presence, your email marketing, and every bit of online and offline marketing you have in play. Conducting experiments on marketing you have in play will uncover any fixes you need to make to help you see bigger brand awareness results.
As quoted by Vince Lombardi, “Confidence is contagious. So is a lack of confidence.” Ask influencers for guest posting opportunities and make sure the backlinks to your website are thorough to ensure that audiences can find you on search engines.
Also, link back and cross-promote other like-minded experts in your field. This will not only grow your reach but improve the awareness of your brand with audiences who have a use for your product or service. Don’t be afraid to pitch your content to people and brands that are similar, and you look up to. Remember, no one knows your business as well as you do so it’s up to you to promote your brand.
The best way to self-promote is to go where your audience is. If your audience is on social media, be there. If your audience reads the newspaper or magazines, be there. Try out of the box thinking and use unique ways to reach your audience. Audiences love when brands use new ways to communicate their message and they’ll appreciate your uniqueness. Growth marketing doesn’t have to take a lot of money; you just must be willing to put a lot of time and brain power into it.