Seeing the varying views of artificial intelligence can be quite comical and informative. Some people think it is the greatest thing invented and that it is going to improve how everything is done. Others fear that AI will eventually start thinking so independently that it will literally take over the world. Still, others do not know enough about it to form a good opinion.
Though most people do not realize it, AI is already very active in our daily lives, but people have become accustomed to it. Even the beloved Alexa and Google Assistant are AI-powered. Regardless of which side you stand on, though, it is hard for content marketers to ignore the value in what AI can do to improve marketing processes and strategies.
Artificial intelligence technology is useful in many ways. One strength of AI is in gaining brand awareness and new customers. The following are just a few ways it can do this. If you utilize chatbots on your website or social media pages, they can answer any questions that potential and new customers may ask immediately instead of the customer having to wait until office hours. Automated schedulers, such as Buffer and Hootsuite, can keep a consistent flow of content in front of your audience to build brand awareness and keep you at the forefront of people’s minds.
Automated email marketing tools, such as MailChimp and ConvertKit, can take your customer from an opt-in form on your website to a customized email marketing campaign that can send them through a personalized sales journey. Also, content creation and content curation tools, such as Feedly and BuzzSumo, can help content marketers find relevant topics for their audience to help them get and keep their audience’s attention.
Once the potential customer has become an active customer, AI can help marketers nurture the relationship. The same chatbots mentioned earlier can assist customers with any issues they may have, like processing returns and finding the right products. The machine learning capabilities of AI means that the more it is used, the smarter it becomes. Therefore, as more and more customers use it, it becomes able to process their needs more quickly. AI can collect smarter data about customers meaning that it can customize and personalize customer experiences.
AI can save a lot of time and money in business and marketing. Without AI, content marketers may spend countless hours, months, or even years perfecting their customer’s experience. It takes humans more time to collect data and analyze it than it does a computer. Additionally, staying on top of blog posts and social media accounts could take all a marketer’s time if he or she is doing it alone. However, using the powerful abilities of automation, the amount of time spent on these tasks can decrease tremendously.
With automated schedulers, you spend time preparing your content then enter it into the schedule for it to be posted at the assigned time. Automating repetitive tasks allow marketers to focus on other things, such as the creative side of their job. Since the number of humans needed, as well as hours, worked and time wasted will decrease with AI, a company can save a great deal of money.
Content marketers have very important jobs but trying to do them all alone is like pushing a giant boulder up a steep hill. It is tiring and overwhelming, and even worse, may never get done. Using AI can be like having a genius assistant that can move and complete tasks in seconds instead of hours. Everyone has strengths and weaknesses. AI is incredible at handling repetitive tasks and maximizing a business’s opportunities and capabilities. Join the countless other marketers who have started to put AI to work for them.