AI has changed many industries, including marketing, for the better.
Many companies have already begun to implement AI into their marketing efforts. If your company has yet to do so, here are a few reasons why it would be beneficial to start now.
AI and machine learning have improved many aspects of our daily lives from personal leisure to completing our jobs more efficiently. As a marketer, it can sometimes be very difficult to create a content marketing plan you feel confident about or even create content for your marketing plan that you’re sure will improve traffic and conversions. Thank to AI, content marketing and content creation have gotten immensely easier to design.
Artificial Intelligence for Content Marketing and Content Creation
Artificial Intelligence marketing solutions are everywhere. One-way AI is helping marketers is with AI generated content. Many marketers are using AI to create simple stories like updates and reports. Marketers have been using AI to do this for a few years now, so the chances are that you’ve read content that was written by an algorithm and didn’t even know it. These algorithms use content created by writers in the past, combined with facts that need to be added to the simple story, and create seamless content that would otherwise be written by a writer apart of the staff.
Not only have marketers begun using AI content writers, they’ve also begun using chatbots to interact with users. Many companies like Uber and 1-800 Flowers have been using chatbots to streamline their customer requests. Years ago, Facebook created their Facebook Messenger chatbots that are being used by many companies today. With these chatbots, customers can place their specific order or hail a ride without having to communicate with a real person. They can also get answers in real-time and any needed support is streamlined.
AI-based marketing has also led to the creation of custom news feed algorithms. When using artificial intelligence for content marketing such as this, social networks can customize a user’s news feed. These algorithms allow users to only see the posts that they’re interested in on their favorite social networks like Facebook, Twitter or Instagram. These algorithms can do this by analyzing hundreds of variables to predict, with a great amount of accuracy, which posts a user is likely to comment on, hide, mark as spam or like.
Machine learning content creation has allowed businesses to be more profitable and efficient. Using artificial intelligence for content creation has helped companies better understand their individual customers and has allowed those companies to personalize the content users experience, based on their needs and interests. Not only has AI content marketing allowed companies to appeal to their customers better, it has also allowed them to better determine where their customers are in their buyer journey. This improved lead scoring has increased company ROIs substantially.
Companies must be able to find, organize, annotate and share the most relevant and highest-quality content to their audience. This has never been very simple but thanks to AI and machine learning, it now is. AI content curation has allowed companies to generate the most relevant content their audience finds the most appealing. Many companies use algorithms to collect data about their audience. Knowing what your target market likes and dislikes is essential to be able to create content they will find the most appealing.
The greatest benefit AI has done for companies is creating a better customer experience. Machine learning has led to more companies understanding what their customers find appealing and not just when it comes to the content they interact with. AI can improve the customer experience by eliminating wait times for customers, being available 24/7 to help with any customer inquiries and even streamlining payment and refund processes.
AI has made many improvements in our society. From our daily lives at home to our daily lives at work, AI can streamline many processes and take a great deal of pressure off our shoulders. Artificial intelligence has improved the type of content we interact with by improving the type of content that is marketed to us. If your company has not implemented AI in your content marketing or content creation, you are severely missing out on an excellent opportunity.