For many companies, sales are integral to driving revenue and growing the business. The right tools are fundamental to helping modern sales teams develop better business relationships and improve their sales processes. Sales analytics is a useful way to better understand what parts of the sales strategy and sales methods are working, as well as help business leaders learn how sales are tracking towards overall business goals.
What are the best sales analytics software solutions?
Here are some of the best sales analytics software tools available now.
1. BIRT (Business Intelligence and Reporting Tools)
BIRT (Business Intelligence and Reporting Tools) is a free, open-source tool is one of the best reporting tools available. Over the years, it’s gained support from developers at IBM and boasts over 12 million user downloads from over 150 countries. This software uses flexible Java to gather data and generate reports organizations. Its tools can dive into many different types of databases such as XML, SQL, JDO datastores, and more, so it’s a flexible tool for all your data and reporting needs.
2. HubSpot CRM
HubSpot CRM is a customer relationship management tool like the free one provided by HubSpot. It is a powerful way to track leads, customer engagement, and sales interactions like phone calls, virtual meetings, and emails to help your sales teams better approach leads and understand their customers and where they are in their buying journey.
This software focuses on three major parts of the sales cycle: pipeline, forecasting, and coaching. The pipeline gives you data that helps improve your pipeline with insights that encourage growth and reduce lead loss. Forecasting tools integrate with Salesforce to predict your growth potential and then compare actual behavior against your forecasts. The coaching features focus on individual and team statistics to offer insight on how to improve performance. Overall, DataHug works to raise a team’s awareness of progress with dashboards that define movement and promote improvement. As a Salesforce-native tool, it helps to gather data and translate those analytics into actionable ideas right in the CRM dashboard many businesses are already using.
6Sense uses advanced AI to make predictions that help guide a sales team’s efforts. For instance, 6Sense provides account-based marketing and sales insights with tools that find accounts that are currently in a buying cycle, allowing your team to close more deals. You can also run reports that show which leads are more likely to be the highest impact and prioritize actions based on that data.
5. Adaptive Insights
Adaptive Insight is a full-service tool that helps sales teams improve their planning, modeling, budgeting, and forecasting. It has a territory and quota planning tool that helps businesses use data to balance sales territories and assign attainable quotas to your team. You can use the analysis and forecasting feature to gain better predictability in performance while also driving growth. Finally, they have a sales capacity and headcount planning tool that helps your sales team better staff their territories or divisions.
Data isn’t a nice to have – it’s a necessity. Businesses need the information to gauge their success and also to plan how to move forward. Sales data – from raw sales numbers to analytics on how marketing engagement led to increased sales to how to where the most sales happen globally to who holds the record for more sales – is important in helping to shape your strategy and even how you plan your future business goals. Finding the right sales analytics software can help you meet your goals faster or identify the gaps in your process that can help you drive more successful sales efforts. The best sales analytics software for your business will be the one that helps you get more done and gets you the information you need to help you meet your goals more efficiently