Tactics to Master Email Marketing

by Emily Pribanic - March 11, 2018
Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Tactics to Master Email Marketing

Mastering email marketing is easy with a few simple tactics.

Email marketing is a beneficial tool to drive traffic, generate leads and increase revenue for a business. To create a successful email campaign, effective email marketing strategies must be followed.

Email marketing is one of the newest trends in digital marketing. Before any email marketing campaign can begin, an email marketing strategy plan must be put into place. Without an email marketing strategy, even the best email campaigns can fall flat.

How to Do Email Marketing

The first step in considering to launch an email marketing campaign is to identify the need for emails. For some companies, launching an email marketing campaign does not make sense and would be a waste of time. After a company has identified the need to start an email campaign, the next steps are to find artwork, create the copy and add them to an email template. Before any email campaign can go out to consumers, it is important to test the campaign and make edits.

For a company to ensure they are sending out an effective email marketing campaign, edits must be made first. Once the proper edits have been made to the campaign, it is time for a company to send the email out to consumers. Once consumers have seen and experienced the email campaign, it is time to collect data and revise tactics. Data is essential to improve the campaign and attract more customers to the business. Collecting data is one of the most necessary tactics to master email marketing.

How to Create an Email Marketing Campaign

  • Establish Goals
  • Build Email List
  • Choose Campaign Type
  • Create Campaign
  • Measure Results

Once a company has established the need to launch an email marketing campaign, the first step in creating the campaign is to establish campaign goals. These goals are necessary for the campaign to stay on track and reach consumers in the proper way. Whether the goal is to generate more leads or drive traffic, it’s important to make these goals clear before the campaign is created.

The next step is the build the email list. This step is obviously essential for the campaign to even be sent out. The best way to add to an email list is to offer simple subscribe opportunities on the company website. After the email list has been generated, the next step is to choose the type of campaigns to be sent out in the email. This can include a newsletter, a marketing offer, an announcement or an event invitation. The type of campaign sent out depends entirely on the goals of the campaign. The final steps are to create the campaign and measure the results.

Email Marketing Campaign Examples

One of the best e-marketing strategies is to create a sense of urgency for the customer. UncommonGoods, a company that sells unique items online, launched a campaign for Mother’s Day letting customers know how inexpensive having their item rush delivered really is. This campaign was successful because the company was not pushy but still nudged their customers to take action sooner, rather than later.

Another good example of a successful email marketing campaign was created by PayPal. Once PayPal realized their customers prefer to receive content through email rather than other sources, they capitalized on this. PayPal sent out an email campaign that focused on the fact that friends eat out a lot together and they offer an easy solution to splitting bills. PayPal understands that when customers use their service, it is more than just about money itself.

A successful email marketing campaign can be achieved, as long as the company understands their customers, has set goals to achieve and measures the campaign results after the campaign is launched. Collecting data is the key to achieving more successful campaigns in the future and companies that understand this come out on top. Email marketing is beneficial for companies and customers alike, as long as the campaign isn’t too pushy and delivers a clear, concise and appealing message.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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