Could Storytelling be a new trend for B2B marketing?

By Techfunnel Author - Last Updated on October 10, 2022
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If you are interested in knowing the answer to this question, sit back and enjoy this quick read.

Once upon a time in a place not so far away, there once was a business that only did business with other businesses. They realized they needed to stand out but were not sure where or how to start. Everyone in their space was offering the same service; everyone was using social media and trying their best to explain their USP.  The head of their marketing department came across Bython Media and helped them with their ability to create unique content, the ability to help tell a story…

Although storytelling has only just started trending in business strategies, thought to be most beneficial in B2C marketing. Still, it can also be a powerful tool to attract and engage the B2B audience.

Individuals crave human connections, and stories allow us just that. We can imagine ourselves in the experience of the story, which leads us to be more inclined to make a decision aligned with the company’s call to action. B2C marketers have seen the effectiveness of storytelling, given the overwhelming amount of traditional ads circulating everywhere. People have become numb, “the average person is now estimated to encounter between 6,000 to 10,000 ads every single day. “(Red Crow Marketing) Traditional ads are just not as effective as they once were.

“B2B businesses must compete in the realm of buyer trust and authority. Storytelling will become a key component for businesses to educate and attract their audiences and communities. Purpose-powered communities will flock around business topics that are relevant to them. “

Utilizing Storytelling in Your Business

Humanize your Business

Creating personas or giving the business’s name and history can be helpful when dealing with hypotheticals. Create something the customer can connect with and empathize with beyond just business problems. In turn, make sure you are effectively communicating your Unique Selling Point (USP) through these stories or personas.

Bython has the ability to not only help you tell great stories, and create great marketing collateral around it, but get it in front of the right audience through ABM, Content Syndication, and Demand Generation. Below are some examples of how we can deliver professional marketing assets and, if desired, help you tell your company’s story.

B2B Storytelling Possible Formats

  • Case Studies
  • Success Stories
  • Thought Leadership
  • Infographics
  • Testimonial Videos

We believe the key to successful storytelling is to decide the intent of the asset you’re creating from the beginning, stop thinking so much about the selling of your product or service, and start telling a compelling story on how it meets a need or a want and lastly, tell your story….Start connecting!

Techfunnel Author | is an ambitious publication dedicated to the evolving landscape of marketing and technology in business and in life. We are dedicated to sharing unbiased information, research, and expert commentary that helps executives and professionals stay on top of the rapidly evolving marketplace, leverage technology for productivity, and add value to their knowledge base.

Techfunnel Author | is an ambitious publication dedicated to the evolving landscape of marketing and technology in business and in life. We are dedicate...

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