Promoting Your Business through Facebook Live Isn’t as Complicated as it Sounds

By Amy N Barkman - Last Updated on March 7, 2018
How to Use Facebook Live for Business

Market Through This Social Networking Phenomenon

Use Facebook Live to bring your business to life by using engaging live feeds to draw in your target audience.

Recently, a small-town Chamber of Commerce held a workshop in which a local Cybersecurity expert was offering free 30-minute sessions to local business owners on how to keep their businesses safe from cyber threats. Despite extensive advertising for the event, only two business people showed up to take advantage of the workshop. Because the cyber pro was obviously tech savvy, he came up with the idea of going live on Facebook to offer his knowledge in a fun question and answer session with the Chamber President. The live feed received thousands of views and amazing feedback. While the idea of offering sessions on Cybersecurity was a good one, it would have benefitted a total of 16 people had the time slots been filled. Facebook Live allowed this individual and the Chamber to maximize the number of people they reached in a simple, time-saving way.

Facebook Live allows you to reach people in ways that no other outlet can even come close to. It gives you a platform from which to attract and engage your exact target audience and beyond.

So, how does it work? And how can it be beneficial for your business?

How to Use Facebook Live for Business

The steps to use Facebook Live for business are quite simple:

1. Go to your Page in the Facebook Pages Manager app
2. Click Post to create a new post
3. Click “Go Live”
4. Add a description for your video
5. Click “Go Live”

When you’re done broadcasting, click finish. You’ll then have the option to add the feed video to your Facebook page, or you can choose to delete the video.

Benefits of Facebook Live for Business

The best way to learn about the benefits of Facebook live for business is to look at brands using Facebook live well. If you’re on Facebook, you’ve already seen them and may not even realize it. If you’re not on Facebook, well, you need to be. Facebook does social networking and marketing like Olympic Gold Medalist David Wise does the Halfpipe. And they do it so well that it has become an addiction of sorts for people from all over your target demographic. People are on Facebook almost as much as they’re breathing in and out. This makes Facebook the obvious method by which to reach them. Using Facebook Live then gives you a way to engage your target audience with your products or services.

Some of the best brands are on Facebook live because they know it works. Even multi-level marketing companies are reaping the rewards of using this free platform to boost sales. You’ve likely seen a Facebook friend’s Younique makeup live tutorial. All types of businesses are using these same types of fun learning techniques to draw you in. Another example would include the growing trend of microblading. You may have experienced this eyebrow shaping phenomenon via a live feed. Once you’ve seen how cool the product or service is and how it could potentially benefit you, you’re hooked. And that’s how Facebook Live works. It draws people in, they like what they see, and they purchase the product.

Using Facebook Live is just one of the many ways to utilize Facebook to connect with potential customers. There are many ways to use this platform to market your business to the masses. The benefits of Facebook and Facebook Live are numerous, and if you’re not already making use of these marketing methods, you need to.

Amy N Barkman | Amy works in higher education and has a bachelor’s degree in English Literature. She loves to read and write, and spends the rest of her free time exploring, fishing, camping, and just being outdoors with her husband and young son. Amy enjoys using her creative talents for writing and graphic design whenever possible.

Amy N Barkman | Amy works in higher education and has a bachelor’s degree in English Literature. She loves to read and write, and spends the rest of her free time ...

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