B2B Facebook Marketing – Tips, Strategies, and Examples

by Amy N Barkman - December 27, 2017
Amy N Barkman

Amy N Barkman | Amy works in higher education and has a bachelor’s degree in English Literature. She loves to read and write, and spends the rest of her free time exploring, fishing, camping, and just being outdoors with her husband and young son. Amy enjoys using her creative talents for writing and graphic design whenever possible.

B2B Facebook Marketing Tips Strategies and Examples

Let Facebook take your B2B marketing efforts to new heights by implementing simple social media marketing strategies.

Perhaps you are relatively new to the world of sales and marketing. You’ve got a few clients under your belt and are feeling comfortable with the business relationships you’ve created with them, and that’s great. It’s important to maintain an excellent rapport with every company that purchases your products or services. Comfortable, however, does not put you at the top of other potential clients’ lists. What brings you new clients is consistently getting your name out there using amazing tools like B2B Facebook marketing. If your business doesn’t already have a Facebook page, you’re missing out on hundreds of thousands of opportunities to put your business’ name, products, and/or services right before the eyes of an exorbitant number of potential buyers.

So, how do you go about starting your B2B Facebook marketing journey? It’s simple. You likely already have a personal account or know someone who does. Getting started with a Facebook business account is just as simple, and it doesn’t cost a penny to set up a business account. That’s right: you can get started with your B2B Facebook marketing journey for free. From there, many fantastic opportunities for Facebook marketing exist, some of which include incredibly low cost paid advertisements through the use of Facebook ads for B2B, but all of which includes getting your business name and brand into the hands of potential clients.

5 B2B Facebook Marketing Tips and Tricks

  1. Post up-to-date photos of your business and change them regularly.
  2. Make the “About” section informative, yet concise.
  3. Post regularly. Simply creating a page isn’t enough. You’ve got to put your business in “their” newsfeed.
  4. Sneak attack. Highlight your employees, promote sales, and share “shareable” posts to expand your audience.
  5. Check your Facebook page several times each day. Be sure to answer messages and respond to comments promptly. Also, watch for Internet trolls and address issues quickly and succinctly.

There is a ton of information out there to help you set up a successful B2B Facebook page, and even more on how to utilize social media for business. With Facebook, you have all the tools handed to you, all you need is strategy.

3 B2B Facebook Marketing Strategies for Businesses

  1. Don’t just create a Facebook page. Create a B2B Facebook marketing strategy, and then another one and another one, and so on and so forth. Just as certain Facebook posts have a way of going viral, so can your business page if you’re willing to invest the time into it. The importance of posting regularly cannot be emphasized enough.
  2. Once you’ve got your B2B Facebook page in place, it’s time to learn about how to advertise on Facebook. This is simple and extremely cost-effective, as reaching hundreds of Facebook users in your target audience can be done on Facebook for nominal advertising costs. Ever done an Internet search for a product, only to see it in your newsfeed over and over on Facebook? That ad could be your ad in the newsfeed of hundreds of potential B2B prospects.
  3. Do your research with Facebook. This social media platform makes it simple. They lay it all out there for the taking, and you can simply pick and choose which outlets work best for you. Every step of the way, B2B advertising is made simple by using Facebook. The ads are easy to put together, and you can use this outlet to advertise to the right people for next to nothing in terms of cost.

Facebook is overflowing with success stories regarding their social media marketing plans. These are just a few of many examples, and your B2B business could be next on this list.

Top 5 B2B Facebook Marketing Examples

Whether you’re new to the world of social media marketing, or you’re simply ready to move forward with implementing a successful social media marketing plan, Facebook B2B marketing is where you want to be. Put your brand, business name, products, and services out there and watch Facebook marketing help your business take off by using these simple tips, strategies, and examples for successful B2B Facebook marketing.

Learn more about content marketing trends that can boost your business.

Amy N Barkman

Amy N Barkman | Amy works in higher education and has a bachelor’s degree in English Literature. She loves to read and write, and spends the rest of her free time ...

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