How to Use Mailchimp Marketing Automation in a Startup Environment
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How to Use Mailchimp Marketing Automation in a Startup Environment

Mailchimp Marketing Automation

Email marketing automation is one of the best tools for businesses and professionals. If you have ever had to manually respond to every single email and new sign up that has come in, you know how much simpler it can be to use automation. The time and headaches saved are benefit enough, but when you add in the personalization and nurturing you can give to your customers, marketing automation is like a gold mine.

There are many different marketing automation tools, but when you are a startup, it is important to find the best product for a small budget. Of the ones available, MailChimp is one of the top picks for small businesses and startups.

If you have never heard of it, you may be asking, what is MailChimp? Simply put, it is an email marketing service with which you can store your email list, nurture your customer base, segment groups, and more to help you build your business. It is very budget friendly, starting with a free plan, has easy to use drag and drop templates, and educational materials for users. Keep reading for information and tips on how to use MailChimp marketing automation free.

One of the most important things to do with any email marketing is to build your list. When you start with MailChimp, immediately start building your email list. Without one, you have no reason for email marketing.

After you build your list, you can segment the people on your list. This means that you can separate those people by likes and dislikes, demographics, hobbies, or whatever you choose. You can then create different email sequences for different segments, increasing your chance of sales and customer retention.

For instance, if your company has products for teenage boys and teenage girls, you probably do not want to send an email about girl items to the boys’ inboxes, and vice versa. Segmentation would allow you to have teen boys and teen girls in separate groups so that you send relevant marketing campaigns.

MailChimp provides analytics and statistics that can help you have more effective marketing campaigns. You can also perform A/B testing or trying out more than one email campaign at a time. You may have two different campaigns that are worded differently or have a different type of flow to it. MailChimp allows you to send out both campaigns to determine which one works better. You can see how many and what type of emails were opened along with other pertinent information that will help you market to your audience better.

MailChimp also has other great features such as email personalization, automation, triggering, and third-party integration. Using the analytics they provide, you can personalize emails to different people and segments, but you can take that even farther by triggering. Using MailChimp marketing automation, marketers can set up certain workflows for the email campaign they are running and set different triggers to determine what the viewer needs to see next.

For example, the marketer may set viewers who are leaving to go to one page while those who are interested go to another. This personalizes the customer journey and may improve the results gained through the campaign. The automation can be used to send out weekly newsletters, new blog posts, or product launch emails. Additionally, MailChimp integrates with many platforms including Facebook, Google Analytics, PayPal, WordPress, Twitter, and more. Integrating these platforms can make it even easier to use opt-in forms and combine data.

If you are ready to start your business or take marketing to a new level, MailChimp is a great tool. It is very budget friendly for small business and easy for beginners to use. It can walk you through list building and email campaigns with a friendly monkey as your guide, making starting and running an email campaign a much less daunting task. And using MailChimp automated emails can help you grow your customer base on autopilot. Check out MailChimp today through the free plan and explore all that it can do for you.

Danni White
Danni White
Danni White is the Director of Content Development at Bython Media, the parent company of,,, List.Events, and
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