Hootsuite Gets Unmetric Integration

By Megha Shah - Last Updated on September 29, 2020
Hootsuite Gets Unmetric Integration

Branded content analysis solution provider Unmetric announced a Hootsuite integration for its AI-driven social media solution. Hootsuite is the market leader in social media management.

With the Unmetric integration Hootsuite’s Impact, Enterprise, and Business Plan customers will be able to set better benchmarks for their performance against competitors’ social media content across major social networks.

Unmetric’s AI solution monitors and analyzes hundreds of millions of pieces of content from competitors to add multiple layers of intelligence to social data. Using these powerful tools, users can get a complete picture of the historical and current performance of relevant brand content across the competitive landscape to inform their strategic marketing planning. Now, Hootsuite customers can immediately access Xia, the Unmetric AI, through the platform to interpret data, detect outliers, and estimate hidden data.

“This integration with Unmetric supports our commitment to providing our customers with the best insights and analytics to fuel their social media strategy,” said Jeremy Wood, VP of Product Marketing, Hootsuite. “Unmetric’s advanced AI functionality allows for the analysis of social media content of our customers’ competitors and accurately estimates what is paid vs organic.”

“We see a great opportunity for this integration to boost efficiency and provide deep competitive insights for today’s social media manager or analyst,” said Lux Narayan, CEO of Unmetric. “Unmetric cuts through the noise on social media by focusing exclusively on what brands are saying and how their audiences react, which provides invaluable data to Hootsuite customers.”

Megha Shah | A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!

Megha Shah |A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!

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