How to Create an Interactive Content Marketing Plan

By Amy N Barkman - Published on February 14, 2018
How to Develop an Interactive Marketing Content Plan

Developing an interactive content marketing plan doesn’t have to be hard.

Interactive content marketing equals increased sales by engaging customers in a way they couldn’t previously be engaged.

Successful marketing has always been about knowing your customer base, their likes, dislikes, and what makes them tick. The more you know about them, the easier it is to sell to them. Well, this is truer today than ever before, and it’s thanks to interactive content tools that we can now truly see what it is our customers want and better serve their needs. Interactive marketing allows us to all but outright ask our customers what they want by tracking their purchases and online searches and by questioning them via surveys and questionnaires. These simple, inexpensive methods of connecting with our customers allows us the priceless opportunity of marketing our products in an entirely different, much more beneficial way.

Steps to Develop an Interactive Marketing Content Plan

As is the case with the development of any marketing plan, when implementing an interactive marketing content plan, you’ll need to start with some research. The things you must know for this type of plan to work are: who your customer base is and how to best reach them. From there, simply follow these steps:

  1. Learn the types of interactive marketing available and choose the best option(s) for your brand.
  2. Come up with a strategy that’s best suited for the specific demographic of your customer base.
  3. Don’t be afraid to try more than one type of interactive content.
  4. Keep an eye on interactive content statistics so that you always know how your interactive marketing content plan is working for you.
  5. Continue moving forward with new and innovative ways to interactively market through content.

It really is that simple. You will likely need the help of someone who knows a thing or two about working with programs that allow you to create interactive content, but aside from the technological stuff, the overall concept is simple. Take what you’re already doing with content marketing and add an interactive feature that allows the reader to become part of the content. That’s how developing an interactive marketing content plan works.

Examples of Interactive Content

As a marketer, you’re likely familiar with all, or most, of these terms, but what you don’t know is how they can be made interactive to help you learn how to develop an interactive marketing content plan. Simple ways to turn each of these examples into part of a successful interactive marketing content plan include implementing any of the following into your content:

  • Contests
  • Games
  • Surveys
  • Questionnaires
  • Interactive Infographics
  • Quizzes

There are many more options as well, but the point is that all it takes is adding one interactive feature to a type of marketing you already have in place to get the ball rolling. For example, in your next content blog post, implement a fun quiz or survey that further engages the person reading the post. That one small act of engagement puts your blog post somewhere at the forefront of that person’s mind, which could then, in turn, open the door to a sale.

Marketing through content is essential, but as technology increases, so do opportunities for better meeting the needs of our potential customers. The better we are at meeting those needs, the more likely they are to be return customers and to continue to spread the wealth by sharing their experiences with others. Interactive content marketing equals increased sales.

Amy N Barkman | Amy works in higher education and has a bachelor’s degree in English Literature. She loves to read and write, and spends the rest of her free time exploring, fishing, camping, and just being outdoors with her husband and young son. Amy enjoys using her creative talents for writing and graphic design whenever possible.

Amy N Barkman | Amy works in higher education and has a bachelor’s degree in English Literature. She loves to read and write, and spends the rest of her free time ...

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