What You Should Know about Consumer Marketing

By Aileen Padua - Published on September 20, 2021
Consumer marketing Guide

Consumer marketing is the top type of marketing that’s transformed digital strategy for companies nowadays. It’s been said that digital marketing has made up 75% of total marketing budgets, making it three-fourths of what marketing executives will end up spending on to expand on their marketing. Clearly, technology is how the modern age of marketing will promote products. Influencers play a main role in this because that’s what makes up consumer marketing. After all, the average attention span of a consumer is eight seconds. You have to admit, that’s a shorter attention span than a fruit fly.

Check out what you should know about consumer marketing and why it’s important that your company should start looking into it as a marketing strategy.

What is Consumer Marketing?

Ah, the wonders of consumer marketing. It’s what companies use to optimize their brands to come off as “relatable”. Its, also known as “B2C marketing”, is where marketing revolves around the consumers. Everything happens to be fast-paced and most of the marketing tools are typically different from those of B2B marketing strategies.

Consumer Marketing vs. Business Marketing

You’ve probably heard of the terms B2B and B2C marketing. Despite sounding similar and being a part of the world of marketing in general, both industries mainly focus on different key targets. With B2B, businesses are solely the main audience with this type of marketing.

The B2B marketing industry has a finite set of audiences to cater to, causing it to be less fast-paced than B2C marketing. Whereas, with B2B marketing, or consumer marketing, there is an endless number of potential customers to cater to.

(Also Read: Consumer Behavior: All You Need to Know)

Effective Strategies 

  1. Look at the five basic needs of customers

    The five basic needs of customers are Product, Price, Place, Promotion, and People. These are known as the five P’s of customer service. This will really come in handy if you want to think about researching what your customers want and how they can benefit from your products or services. 

  1. Listen to them via social media

    Always look at what your customers say about your brand on social media. We’re not saying that you should full-on stalk them, but rather look at how they use your products, what types of reviews they give, and how much they’ve engaged with your product or service. After all, customers are the main key to consumer marketing. Find out how you can become more relatable with your marketing strategies with consumer marketing. 

  1. Create surveys

    Surveys are another way that can reach customers. Creating surveys will not only improve your sales but also determine what works and what doesn’t work with your marketing strategy. After all, mistakes are evidence of attempting something great. 

  1. Oversee content engagement

    Because consumer marketing is content-based, content engagement plays the main role in consumer marketing. When you oversee engagement with content, this will allow more of an understanding of how consumers respond to your marketing strategies. Once you can analyze the engagement, the next step is trying to strategize better content that can optimize your engagement numbers. 

  1. Keep your content up to date

    The best way to get ahead of the game is to keep your content updated. No one likes a brand that lags with their social media or website content. This is where creative ideas come in from marketers! Check out the top consumer marketing tools we have for you in our next section.

What does consumer marketing rely on?

A crucial component of it is feelings. Believe it or not, feelings are what drives consumer marketing to thrive. As mentioned before, it is the best way to get your brand out there because of how relatable it can be for consumers.

Companies should focus on how to influence consumers by just pulling a heartstring or two in order to get them to buy more of their products or services. It’s guaranteed that successful consumer marketing tactics start with a convincing tagline and appealing design that will leave a good impression on the right key audience.

Tools for consumer marketing 

  • Google Analytics

    This tool is great for overlooking traffic and engagement on your website as well as other platforms. Data is important for marketers, which is why Google Analytics is an effective tool for consumer marketing. 

  • Hootsuite

    For social media needs and other types of tools involving how to become successful in consumer marketing, Hootsuite has it all. It can manage your social media ads as well as optimize your content altogether. Because of Hootsuite, companies can measure ROI, curate their content, and even manage team members. 

  • HubSpot

    Another customer-centric marketing tool is HubSpot. Not only does it help marketers improve their ability in increasing engagement with consumers, but it also enables companies with CRM, which is an important component when it comes to sales.  

  • SEMrush

    SEMrush is an SEO tool that allows marketers to improve search engine ratings. This works best for platforms such as blogs and white papers because it uses specific keywords that target your audience. SEMrush is the marketing platform that can supercharge anyone’s content marketing strategy because it’s an easy-to-use platform. 

  • Marketo

    Just like Hootsuite and HubSpot, Marketo can do it all, especially when it comes to marketing automation. With CRM, Marketo comes in handy for certain needs that have to be met with marketing strategies such as email marketing. Aside from marketing automation, Marketo has a reputation for being the software bundle that’s perfect for SMBs, or small to medium businesses.

The Future of Consumer Marketing

It is an ever-growing industry. With technology making life a lot more innovative and easier for others, it is no secret that the future of consumer marketing relies solely on technology. It’s what allowed the concept to expand and create more of a challenge for companies on pinpointing the right audiences. At the end of the day, consumer marketing will forever be the type of marketing that continues to flourish and make room for more improvement over time.

Final Thoughts

A few steps to consider in optimizing your marketing strategies in the consumer marketing world would include looking at the best tools convenient to your company as well as brewing new creative ideas that will allow your brand to become more relatable to target consumers. Content marketing is another component to consider when involving consumers because this idea allows you to engage with your audience effectively and optimize data that can be measured for engagement rates.

Lastly, thinking about what your customer’s needs are should be another main priority to apply in the world of consumer marketing. Because the more relevant you come with your audience, the more successful you will be with your ROIs.

Aileen Padua | Aileen Padua is an aspiring social media coordinator. She is currently majoring in Advertising at Fresno State University. With her understanding about the power of social media, Aileen is passionate about preserving and enhancing the image of one’s reputation in the public eye.

Aileen Padua | Aileen Padua is an aspiring social media coordinator. She is currently majoring in Advertising at Fresno State University. With her understanding a...

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