Get more eyes on your content and grow your brand awareness.
Get a bigger audience for your brand with the best content promotion tools.
For years, the saying has been ‘content is king.’ It’s been an essential part of every business’s marketing strategy and is often the foundation of brand growth and awareness for many brands. The best content helps you rank higher in searchers and drives more traffic to your site, ultimately helping you grow your lead database and increase conversions from passive consumer to active customer.
So, once you have great content that you know helps your customers solve a problem they have or offers itself as a resource for their issue, how do you make sure it gets read? Content promotion tools are a key component in your content marketing strategy. Here are some of the best content marketing tools to use when looking to promote your content to the widest audience.
Best Content Marketing Tools
Utilize your contact list and make the most of those distribution lists. Emails aren’t just for spamming inboxes with sales and promotions. Grow your readership by sharing a curated list of new and relevant content you think is beneficial for them.
Social media
Whether you use paid content promotion methods and boost your content to appear in front of more people or just use Facebook, Twitter, and Instagram to announce new blogs or product pages, social channels are a given when it comes to content promotion.
Influencers
Don’t be afraid to ask fans for some love. If you know that there is content that will go over well with a follower or member of your community, don’t be afraid to ask them to share it. This goes for your employees too! If there’s an exciting business announcement, press release, or product launch, let your employees know and ask them to spread the word.
Promotion specific tools
Software and programs like Outbrain will promote (for a price) your content on the content of other similar pages to promote cross-readership.
Tips to Promote your Content Effectively
In addition to utilizing these tools and tips to promoting your content to reach more readers, follow this checklist to make sure you’re not missing any potential avenues of promotion.
Double check your SEO
Make sure you have a strong title and meta description. Also, ensure that your keywords are strong and relevant – there are plenty of keyword tools to help you research keyword best practices and find the right focus for your content. SEO is still one of your first focuses to ensure that content can be found more easily through organic search.
Proofread your product
No matter where and how you decide to promote your content – social channels, emails, landing page, influencers, etc. – you want to make sure your content is clean. Content that doesn’t have any mistakes is much more likely to be read and shared by users.
Content promotion is a crucial part of your overall content strategy – if content is part of your marketing plan, you need to make sure that you’re driving readership to it to help make an impact. What are your content promotion tips? Do you have any favorite promotion tools that you swear by?
