How Chatbots Are Driving Content Marketing

By Emily Pribanic - Last Updated on February 27, 2018
How Chatbots Are Driving Content Marketing

Marketing is changing, especially when it comes to using chatbots

Chatbots are changing the way marketers operate and are driving content marketing. With new chatbot technology constantly updating, it is safe to say bots will become the best tool to engage with users.

Chatbots are changing the marketing game by allowing for an uninterrupted, smooth experience. They also bring simplicity to marketing and are becoming better, fast. New chatbot trends are changing the chatbot market and chatbot technology.

Chatbots in marketing

Chatbots are changing marketing by offering users a personalized experience. They also offer larger engagement capacity and can reach a much wider audience. A major way chatbots are changing the marketing game is the amount of customer feedback they can gather and analyze. As marketers know, reliable data is necessary for a successful campaign and chatbots are able to gather this data and feedback from customers themselves. Chatbots also engage with customers better by sending them relevant notifications so customers aren’t annoyed with a barrage of unnecessary emails and texts. Communication is key and chatbots allow the communication with a brand and customer to be much more fun. Social media is huge in our society and keeping social media fresh is a necessity. Chatbots can keep social media fresh like the Facebook chatbot and google chatbot do.

Chatbot marketing strategies

Companies looking to engage users with chatbots should advertise to their users that they not only have these chatbots to help but also how to use them. Marketing your chatbot as a product with a tactful approach can guide users to engage more. Using the proper promotional tools when it comes to chatbot marketing is essential because of the multitude of platforms out there. When adding a chatbot feature, it should be easy and intuitive to be able to start a conversation with the chat robot. A simple and intuitive landing page will help make this possible. Easy to understand plugins are a simple and effective way to get users to engage with the chatbot. Customer experience needs to stay positive so explaining the intent behind why your business decided to create the chatbot, highlighting some of its features and letting the users know about important updates will ensure a positive customer experience. In this instant gratification day in age, it is extremely important for your chatbot to not have any delays.

How chatbots are driving content marketing

Chatbots are driving content marketing by offering a more personalized user experience. Users want to feel like they matter and their voice is being heard and chatbots allow for that connection. Chatbots are also cutting costs because many customers will have the same inquiries and an automated response is a cheap and easy solution. Chatbots offer round the clock service so they’re available 24/7 to help customers from all around the world. Millennials love and are very savvy with digital technology. Chatbots not only offer a cheaper solution but attract millennials to your company. Chatbots are great multitaskers and can chat with thousands of different customers all at the same time so no one needs to wait for a response.

With AI developing more and more every year, it is safe to say that bots will become the main tool used to engage current, new and potential customers. Bots have an extremely fast response rate and are loved by our society where we are used to instant gratification. Chatbot technology becomes better every year and we aren’t going to see it disappear anytime soon.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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