Agile marketing is an interesting approach for marketing companies that aim for improvement in efficiency and effectiveness in marketing schemes. Per Workfront, agile marketing can best be defined as a “tactical marketing approach in which teams identify and focus their collective efforts on high value projects, complete those projects cooperatively, measure their impact, and then continuously and incrementally improve the results over time.” Due to its constant reflection of success, the future of this strategy could be bright as marketing companies optimize their data through this measure.
Agile marketing highlights the “success through trial and error” approach. It explores different options and sticks with the ones that give the best results. This marketing strategy has been praised for its ability to flourish in short time periods and to adapt to various situations. By focusing on shorter incremental goals, one could constantly shape their goals and targets on a regular basis. This allows for marketing firms to try more schemes during the year and prevents companies from being basic and non-innovative. Since marketing firms constantly find new ways to market an item or brand, the adaptability of agile marketing truly complements the room for success.
At times, marketing companies are at fault for relying on assumptions rather than empirical data, but with the agile marketing strategy, assumptions are unnecessary and there won’t be much room for petty miscalculations. Marketing schemes must be appropriately designed and the data itself needs to be supported by various insights that will allow for the marketing company to specifically identify what contributes to an effective marketing plan. There also isn’t a need to rush the process because by working diligently to gather useful information, the marketing team will be successful in finding valid data that can be vital to their eventual success. Agile marketing has shown its worth through case studies with companies like Microsoft, Coca-Cola, and Xerox.
Marketing plans are ever-changing and it is the responsibility of marketing firms to provide their clients with proper data that will create more awareness for the brand. Agile marketing has shown its value in recent times, and from 2017 onward, it is inevitable for the tactical plan to become more common.
Mohammad Sultani for TechFunnel.com