Do you have the data you need to drive your business? The right research can help answer questions for your business and point you in the right direction regarding a product, strategy, and more. This year’s research has revealed a lot of fascinating and important data regarding e-commerce and m-commerce sales and operations.
Here are some important and revealing facts about mobile commerce growth and what it might mean for your business.
Important m-commerce statistics of 2019
1. In 2018, mobile sales accounted for nearly 40% of all retail e-commerce sales in the US.
- Some research notes that the percentage of e-commerce shopping on mobile devices is 40% while other reporting documents that it’s closer to 20%, but either way, it’s not a small percentage, it’s a growing number, and businesses can’t afford to ignore this particular stat. M-commerce is becoming a much larger part of the overall marketplace.
2. 49% of consumers use mobile phones for shopping.
- This is significant – almost half of the consumers use their mobile phone to shop. Are you missing out on a huge potential market by not offering the right mobile experience to customers? M-commerce is a huge chunk of current commerce and it’s important to not only ensure that you have a mobile option for customers, but also that you are offering a superior experience.
3. Smartphones are the leading m-commerce device for shopping and account for more purchases, while tablet users account for fewer transactions but bigger average spends per purchase.
- Developers of m-commerce sites and apps need to make sure they’re accounting devices and software platforms across their mobile content. Having a mobile-optimized experience is one of the driving factors in earning business, growing revenue, and seeing like a trustworthy, credible, knowledgeable organization. Customers are much less likely to interact with a brand that offers a subpar mobile experience, such as videos and photos not rendering correctly, low-quality images, or all the information not fitting across the screen.
4. Across devices, the average order amount is $117 for iPhone, $111 for Android, and $100 for windows.
- How does this compare to your average purchase from your brick and mortar location? If it’s comparable, are you missing out additional high-dollar sales by not offering customers a mobile shopping experience? If your online sales aren’t meeting these averages, are there places you can improve your mobile site or mobile app to enhance the customer experience and create more conversions?
5. 53% of smartphone and tablet owners will shop on company-specific apps downloaded from an app store.
- More businesses are finding that the development of branded mobile apps can increase the quality of their customer experience. Focusing resources – like time and budget – into mobile app development can create significant ROI over time. Not only does it help to give your customers a consistent brand experience, but it also meets the expectations of many customers who spend most of their mobile time on an app for one purpose or another.
6. US adults spend over 3.5 hours per day on their mobile phones.
- Imagine if customers spent over 3 hours walking around your neighborhood. That would certainly increase the likelihood of customers stopping in and making a purchase. If consumers are already on their mobile phones shopping and searching, it makes sense that you would want to make yourself an option to them where they are already spending time and money.
7. US mobile retail revenues are expected to amount to $267.5B in 2019.
- There is a lot of business waiting to happen. Customers are constantly looking for more convenience, simplicity, and value. M-commerce has made life easier for many consumers and offering your customers a robust mobile experience can ensure that you aren’t left out of the possible earnings and that you stay competitive with other businesses in your industry.
8. 61% of mobile consumers are more likely to buy from mobile sites that customize information to location and preferences.
- Personalization remains hugely significant among consumers. While technology allows you to customize customer content from emails to text notifications as well as social media content, mobile devices offer a whole new level of personalization. They’re capable of using GPS location to send customer offers and notifications directly to their mobile device based on where they are. That means you can use mobile commerce technology and your branded app to alert customers near your physical location of special deals. You can also use push notifications to send customers information based on their recent mobile behavior or other information your business has stored, such as a customer birthday.
Knowing the m-commerce statistics can help you identify your strengths and weaknesses, as well as better understand customer expectations and align your business accordingly. Keep your eye on marketing and business statistics to stay current on trends and competitive in your industry.