Benefits of Machine Learning to CMOs

Benefits of Machine Learning to CMOs

While machine learning can be leveraged across multiple platforms, effective machine learning can be beneficial for marketing automation.How can marketers and CMOs leverage the power of machine learning for better customer engagement?Talk to any CIO or CTO and you will begin hearing terms such as: big data, AI or artificial

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How Inbound Marketing Campaigns Can Boost Your Business

Inbound Marketing Campaigns- Tips to Boost Your Business

Your company’s inbound marketing campaign should be developed with the end goal of driving leads, boosting business, and showing results.TechTarget.com defines inbound marketing as: “A strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention.” Inbound marketing is

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How to Build Influencer Marketing Campaigns on Instagram

How to Build Influencer Marketing Campaigns on Instagram

With over 700 million monthly active users, Instagram is now the most successful social media networking app. To many companies, however, those 700 million users are potential customers that must be reached. What is Instagram Influencer Marketing? 70% of Instagram users have searched for various companies and brands on the platform and the same percentage actually want to consume the content they find. For this one reason, marketing on Instagram can be extremely effective for

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How Influencer Marketing Works and Why You Should Be Using It

Influencer Marketing

With an increasing number of people moving online, it is now easier to reach out to potential customers across social media through influencers. Guide to Achieving Business Goals Through Effective Influencer Marketing Strategies Influencer marketing is the most common form of marketing that is adopted by companies that wish to establish a brand. The entire concept

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ESPN Hires Droga5 Agency to Head New Marketing Campaign

ESPN Hires Droga5 Agency to Head New Marketing Campaign

Disney-owned ESPN has announced the appointment of leading creative advertising agency Droga5 as the sports media company's new partner.Droga5, which launched in 2006, has created campaign contents for well-known clients such as Google, Heineken, Hennessy, Mattress Firm, Under Armour, Pizza Hut and others. The New York City-based global advertising agency will focus

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Dunkin’ Donuts Hires New CMO from DigitalLBi

Dunkin’ Donuts Hires New CMO from DigitalLBi

Coffee and baked goods chain Dunkin’ Donuts is in the news for announcing the appointment of Tony Weisman as its new chief marketing officer for the U.S. Weisman is a marketing veteran whose career includes being the North American CEO of DigitasLBi, a global digital agency network, since 2013.In his

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