Micro Influencers Marketing Trends 2018

Micro Influencers Marketing Trends 2018

With micro-influencing, any business can still be able to implement an influencer marketing strategy. Learn the upcoming trends you can apply to your micro influencer strategy. Influencer marketing has evolved to become an essential part of any social media marketing strategy. A survey has found that 67% of marketers thought that influencer

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Find the Right Influencer for Your Brand

How to Find The Best Influencers for Your Company

Tips for Reeling Them In Choosing an influencer is about finding someone with a great following who would believably use your product. Next, you’ve got to reel them in. What is influencer marketing? The concept behind this popular form of marketing is a pretty amazing one. You find a well-known person with

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Inbound Marketing Strategies to Drive your Business

Inbound Marketing Strategies to Drive your Business

Drive your business with a successful inbound marketing campaign. Inbound marketing helps drive a business, but only if it is done correctly. With a good strategy in place, it is possible for a business to increase its subscribers and viewership. Inbound marketing strategies are important to drive business subscribers and viewership. Without

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8 Critical Reports Every Marketer Needs

8 Critical Reports Every Marketer Needs

Marketing in 2018 will require tons of data analysis and insights. Therefore, marketers not only need to be good at analytics but also must be equipped with reports that actually matter. Here are 8 reports that would actually benefit you: #1. TOFU Lead Analysis The top-of-funnel (TOFU) metrics are the first metrics

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Lawsuit Hits Samsung Over Misleading Advertising

Lawsuit Hits Samsung Over Misleading Advertising

Two French rights associations, Sherpa and ActionAid France, have documented a claim against electronics giant Samsung, blaming the company for misleading advertising due to charges that involve human rights infringement at industrial facilities in China and South Korea. It is the most recent labor challenge to Samsung, which has confronted

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Ways to Effectively Market to Baby Boomers

Ways to Effectively Market to Baby Boomers

Marketing to baby boomers requires awareness of who they are and where they want to be. While boomers respond more to traditional marketing, they are serious about their decisions and spending. When reviewing products or services that target baby boomers, it is usually clear the type of marketing strategy that is being

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