How Chatbots Can Help E-commerce Businesses

By Emily Pribanic - Published on July 3, 2018
How Can Help Chatbots in E-commerce Businesses

How can chatbots benefit your e-commerce business?

Chatbots are becoming more and more popular because of the essential benefits they provide to businesses and customers.

I’m sure you’ve heard of messenger chatbots by now but how can they improve your e-commerce business? As chatbot messengers become more and more advanced, many businesses are beginning to understand just how beneficial they can be. E-commerce chatbots can not only help your business provide more efficient, seamless customer service but they can improve business processes as well. Chatbots can be an excellent addition to your e-commerce business because they create a touchpoint that offers dynamic communication opportunities to your users. Thanks to Facebook’s Messenger Platform, your business can launch a chatbot very easily.

Importance of Chatbots in E-commerce

When users are satisfied with the website experience you offer, they’re much more likely to continue to use your services and, ultimately, increase your revenue. A key aspect of marketing is word-of-mouth (WOM). WOM is created when users are particularly satisfied, or dissatisfied, with a service. When you offer your users a positive e-commerce experience, there’s a higher chance of that user becoming a brand ambassador for your company, as opposed to if you were to offer them a poor or basic e-commerce experience.

To ensure that you’re always offering your users the best e-commerce experience possible, be sure to make these following areas of your company positive: Website Experience, Checkout Experience, and Customer Service. Messenger chatbots can improve the last steps of the e-commerce user communication experience. Chatbot messengers not only help you offer good online experiences to your customers, they also provide a constant touchpoint that is essential to stay in contact with users. Messenger chatbots are so important to the e-commerce industry because they allow e-commerce businesses to stay relevant to users.

Messenger chatbots can help e-commerce companies drastically improve their customer experience and their overall company performance. There are many benefits of chatbots in e-commerce and here are a few of them:

Mass Messages

Messenger chatbots can be used to send pirate messages to users and are perfect to announce a promotion or the launch of a new collection. Since chatbot messages are opened 12X more than emails, messenger chatbots can be an innovative and functional addition to your e-commerce business.

Cart Recovery

Chatbot messages are a perfect way to remind users of the items they’ve left in their cart in a more effective way than through email messages. You can easily use chatbot messengers to convert users into customers by asking them if they’re ready to proceed with their purchase, if they’re still deciding, or if they’d like to restart their purchase using a different keyword search.

Upselling and Cross-Selling

When it comes to the best online marketing tools to utilize, remarketing is one of the most powerful. Messenger chatbots are a great way to increase conversions and to remind users of any items they previously bought and even suggest new items or services they’d be interested in, based on their past purchases or search history.

A/B Testing

Many messenger chatbots allow you to send multiple message variables to a group of contacts. This is a great way to test different versions of your message and discover which version is the most effective for your target audience. While a/b testing is typically executed through email marketing and online advertising because it allows you to create more effective messages and optimize conversions, it can easily be replaced by messenger chatbots.

Order Information

With messenger chatbots, users can receive information about their order and shipping status once they’ve completed their purchase. This not only contains all useful information about the order in a single message, but it also lets the user feel more of a personal connection with the company. Using a messenger chatbot, like one that can be created using Facebook Messenger, gives users a more simple and intuitive experience with your e-commerce business.

What to Make of Intelligent Bots

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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