Best Data Management Platforms for B2B Marketing

By Marianne Chrisos - Last Updated on January 6, 2020
Best Data Management Platforms for B2B Marketing

What is a data management platform for B2B marketing and what is the best option for the goals and outcomes of your business? 

Marketers know that data is everything. In fact, research has noted that data-driven strategies can improve your overall B2B marketing and help make more conversions. When it comes to managing the data that your B2B organization uses, it’s important to find the best data management platform for your needs.

So, what are the top Data Management Platforms (DMP) and which is best for your business? Here’s a data management platform list that can help you get a handle on what options might be best for your business.

Leaders in DMP Marketing Solutions

Here are some of the best data marketing platforms available now, rated highly by users and tech professionals alike.

#1 Google Audience Center

It’s no surprise that this tech behemoth has a DMP solution. Google DMP connects your Google Analytics data with DoubleClick, AdWords, third-party data, and more to help you optimize your advertising. Users don’t have to guess what’s working and why, when it comes to their marketing campaigns – they have all the data in one place and can execute solutions through integrated Google tools. They also have a group of consultants who can assist you with anything from platform use and training, to how to best use the platform with your audience.

#2 SalesForce DMP

SalesForce is another best-of DMP option. Considering the several solutions SalesForce has, companies rely on to do business using it, including CRM technology and marketing cloud capabilities. Their DMP tool allows you to improve the customer experience at every customer touchpoint with advanced data aggregation and analysis. It can help you leverage all available data to help you reach customers in more relevant ways for better marketing results.

#3 Signal

Signal is also on several lists of best data management platforms. It’s a powerful tool that helps businesses leave no customer behind. With Signal, you’re able to identify your customers across multiple devices and platforms, as well as track their offline activity, all to help you make the most of your marketing. With multiple data points unified on one platform, the insight into your customer preferences and the information is easily accessible and actionable against.

Marketers know that data without actionable insight or analysis towards action is all but meaningless. That’s why DMP is so powerful. DMP platforms can help organizations understand customer experience and expectation better than most programs. It also offers businesses a way to organize their important data, in an all-in-one solution. This could be a game changer for B2B marketing.

via Slideshare: Source: The Data Management Platform: Foundation for Right-Time Customer Engagement (IAB and Winterberry Group)

The Importance of DMP Marketing Tools

A data management platform can help companies make sense of data and then use it meaningfully.

Lotame, a DMP provider based in Maryland, describes it as, “the backbone of data-driven marketing and serves as a unifying platform to collect, organize and activate first-, second- and third-party audience data from any source, including online, offline, mobile, and beyond.” In short, DMP platforms are a big deal. The best data management platform companies help B2B organizations not only to source the data, but also organize and store it, as well as help create targeted messaging and custom marketing based on that data.

Why is this important? It is so because deep research shows that marketing messages have to be hyper-relevant to an audience. It has to be focused on their specific problems and provide an accurate solution. DMP marketing resources help companies do this in a skillful and efficient manner.

What do you think of the data management platform as a tool for marketers? Hope you are now convinced that it can help you better understand your customers and make smarter marketing decisions!

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a company near Dallas and contributing writer around the internet. She earned her master's degree in Writing and Publishing from DePaul University in Chicago and has worked in publishing, advertising, digital marketing, and content strategy.

Marianne Chrisos | Born in Salem, Massachusetts, growing up outside of Chicago, Illinois, and currently living near Dallas, Texas, Marianne is a content writer at a c...

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