Blippar, the leading augmented reality and PC vision organization, today declared the arrangement of Libby Penn as the organization’s chief operating officer (COO). Penn will head Blippar’s worldwide operations, driving its way to productivity, while regulating the move to a SaaS structure for Blippar’s coordinated augmented reality creation, advertising, and publicizing stage.
“As demand for augmented reality continues to grow, companies are realizing the value of the technology for their customers across multiple industries and are using it as a strategic part of their business,” said Blippar CEO and co-founder, Ambarish Mitra. “Libby is a results-oriented strategic leader with a strong track record across digital and SaaS development. The market needs a single AR creation and publishing platform to work across all operating systems and devices that can also integrate with other AR software. Libby has the prowess to implement our vision for the business and achieve our long-term goals, as well as the experience and passion to drive Blippar forward as the industry standard.”
Penn is the previous COO of Spektrix, the quickest developing ticketing and CRM programming organization for the entertainment part, preparing more than £350 million ticket sales for every year. She conveyed a managed 40 percent year-over-year development in the UK, developing market share to 45 percent. She additionally propelled the organization’s U.S. presence in New York, driving customer acquisition and task force building. Penn additionally has broad experience and a profound comprehension of the digital organization space. Before her residency at Spektrix, Penn was a business director at Huge, Inc., a full-benefit digital organization and part of Interpublic Group. She propelled the UK office, overhauling all of Europe, driving customer procurement and recruitment.
“AR has reached a unique tipping-point in its evolution, as the infrastructure has matured beyond brand engagement to real utility and tangible value for consumers,” said Penn. As a pioneer in the AR market, Blippar is well positioned to lead the industry into its next phase of growth and to drive the adoption of AR experiences across multiple sectors. I look forward to joining the Blippar team on this exciting journey.”
