BBVA USA’s Rosilyn Houston named in American Banker as one of the Most Powerful Women in Banking

By TechFunnel Newswire - Last Updated on August 27, 2020
Rosilyn Houston Powerful Women in Banking
  • Top 25 Most Powerful Women: Houston breaks into the outlet’s seminal list for the first time after three years as one of the annual trade magazine’s Women to Watch
  • Honored for the initiative: Outlet says Houston “for many years has advocated for women and minorities in the banking business”
  • Boosting employees: Under Houston’s tenure, the bank’s benefits program continues to grow

PRESS RELEASE — BIRMINGHAM, ALABAMA — The fourth time’s a charm for BBVA USA’s Senior Executive Vice President and Chief Talent & Culture Executive Rosilyn Houston, who was named Monday to American Banker’s Top 25 Most Powerful Women in Banking list.

Houston has been included in the industry-standards annual list since 2016 as one of its Women to Watch. In 2019, the outlet advanced her to its Most Powerful Women in Banking list, naming her one of the banking industry’s top twenty-five female leaders.

In its writeup, the outlet lauded Houston’s initiative and influence, saying “for many years (she) has advocated for women and minorities in the banking business.” Houston, who has been a member of the bank’s Management Committee since 2015, said that it’s her pleasure to serve on behalf of the bank’s employees.

“It has been my honor and my pleasure to serve the nearly 11,000 employees of BBVA in the USA and advance a culture where all people feel valued and respected, define their work as meaningful and feel proud of the brand they represent,” Houston said. “That alone is an honor, but to receive recognition from American Banker that the work I’m doing in support of the lives of my colleagues is advancing both BBVA and the industry is incredible. It’s not something I would have ever imagined at the start of my career.”

Under Houston’s watch, BBVA USA’s Talent & Culture team has advanced many and various initiatives aimed at underscoring the bank’s “One Team” value, including launching Women in Leadership, the bank’s first Business Resource Group (BRG), and forming a robust and award-winning employee benefits program. In 2018, Houston continued to work on programs that empower employees and boost employee satisfaction. Included among them were:

  • Implementation of salary-based healthcare premiums, an initiative that relieved the employees who need it most from the burden of rising healthcare costs. Employees are responsible for premiums according to how much they make. Premiums are divided into three tiers with a 31 percent difference between tier 1 and 3.
  • Ensuring that the bank’s candidate pool for open positions, including those at the highest levels, is diverse.
  • Modification of a global policy that previously did not allow bank employees to sit on for-profit national board seats. Houston worked to have the policy changed and then further worked with the global team to frame new guidelines.

“The relative success or failure of any business comes down to its people,” Houston said. “As the head of the bank’s Talent & Culture unit in the U.S., I feel this acutely and take great pride in leading our efforts to foster a best in the class workforce. Being honored by American Banker in this way makes me believe I’m making a real difference and energizes me for the road ahead.”

For more on American Banker’s Most Powerful Women in Banking feature, click here.

For Houston’s American Banker Profile article, click here.

For Houston’s executive biography, click here.

For more BBVA news visit, and the U.S. Newsroom.

Additional news updates can be found via Twitter and Instagram.

For more financial information about BBVA in the U.S., visit

About BBVA

BBVA Group

BBVA (NYSE: BBVA) is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, it has leading franchises in South America and the Sunbelt Region of the United States. It is also the leading shareholder in Turkey’s Garanti BBVA. Its purpose is to bring the age of opportunities to everyone, based on our customers’ real needs: provide the best solutions, helping them make the best financial decisions, through an easy and convenient experience. The institution rests on solid values: Customer comes first, we think big and we are one team. Its responsible banking model aspires to achieve a more inclusive and sustainable society.


In the U.S., BBVA is a Sunbelt-based financial institution that operates 642 branches, including 330 in Texas, 89 in Alabama, 63 in Arizona, 61 in California, 45 in Florida, 37 in Colorado and 17 in New Mexico. The bank ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). In the U.S., BBVA has been recognized as one of the leading small business lenders by the Small Business Administration (SBA) and ranked 8th nationally in terms of dollar volume of SBA loans originated in the fiscal year 2018.

TechFunnel Newswire

TechFunnel Newswire | is an ambitious technology-focused digital channel dedicated to highlighting the economy of information and the massive intersection of business and technology. We offer useful information, news, tools, and recommendations about what is new in the industry, where technology is headed, and how it can help you improve your personal and professional life. The goal of is to keep businesses and consumers on the...

TechFunnel Newswire

TechFunnel Newswire | is an ambitious technology-focused digital channel dedicated to highlighting the economy of information and the massive intersection...

Related Posts