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Almost every customer touchpoint is an opportunity to learn about your customer. Everything from social media outreach and engagement to email to website visits and…

The concept of customer value maximization has the potential to help companies increase revenue while simultaneously growing customer trust and enhancing customer relationships, increasing overall…

Customer service is a primary element in the success of a business, and many companies are seeing this as a critical factor that can make…

The internet has made businesses much more agile. Anyone can start an e-commerce store and with social media and Google Ad Network, anyone can advertise…

Key performance indicators are essential to measure to understand how well your business is performing in the eyes of your customers. It’s important to measure…

How your business can better retain customers. Is CRM part of your customer retention strategy? Customer retention is a key part of every business strategy….

Does your financial institution know how to drive customer engagement and realize the operational efficiencies of advanced analytics? It is estimated that 89% of marketers…

The previous couple of years have seen gigantic change in the way we communicate with each other. The communication business has changed as new innovations…

Customer service is a primary element in the success of a business, and many companies are seeing this as a critical factor that can make…

Customer experience is the type of environment a company creates to focus interaction and engagement with customers regarding a service or product. It also involves…