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In recent years, chief human resource officers (CHROs) and chief people officers (CPOs) have gained more prominence within the corporate landscape. They’re taking a leadership…



What is multi-touch attribution and how can it help grow your business? The business basics of multi-touch attribution models. If “multi-touch attribution model” sounds like…

Improve your customer acquisition efforts with the best marketing attribution software. Customer acquisition not only helps grow your company but knowing which marketing attributes work…