Best Marketing Attribution Software for Customer Acquisition

By Emily Pribanic - Last Updated on January 6, 2020
Best Marketing Attribution Software for Customer Acquisition

Improve your customer acquisition efforts with the best marketing attribution software.

Customer acquisition not only helps grow your company but knowing which marketing attributes work best will allow you to focus more on areas that engage customers better and modify any marketing efforts that don’t work as well.

Customer acquisition is essential to grow your business but to achieve that you must know which marketing efforts are attributing to these acquisitions. To understand which marketing efforts are the most effective, marketing attribution software is necessary to verify your most effective efforts. The best marketing attribution software will leverage advanced statistics and machine learning to objectively determine the impact of each of your marketing efforts as a customer journeys toward conversion. Knowing the best attribution software available for your company will allow you to justify your marketing efforts and guarantee a high conversion rate.

Top Marketing Attribution Software


This marketing attribution software automatically tracks marketing interactions across all channels. From keywords to conferences, BIZIBLE is one of the best attribution tools on the market. This software offers insights that will help you measure and optimize your marketing efforts to maximize growth and make forecasting decisions. BIZIBLE offers many features like support for your entire marketing organization, a streamlined reporting and tracking setup, guarantees to deliver results and increase revenue, and allows you to easily scale paid media. BIZIBLE is one of the top marketing attribution companies available to businesses of all sizes to improve their customer acquisition.


Another top marketing analytics software, TrackMaven provides insights into marketing performances, competitors, content, and campaign strategy. TrackMaven allows you to focus on differentiating your message with its many features including customer views, real-time benchmarking, instant notifications, side-by-side comparisons, and so much more. One of the best digital attribution vendors on the market, TrackMaven is perfect for all business sizes and even offers a free trial so you can experience the software before you buy it.

Google Attribution

From one of the best technology companies in the world, Google Attribution measures and optimizes marketing spend across multiple channels and across multiple devices. From uncovering insights and understanding the impact of your marketing efforts on the customer journey, to improving ROI, Google Attribution is a top digital marketing attribution software that offers countless features to improve your customer attribution efforts. With features like cross-device attribution, data-driven attribution, integrated insights, and machine learning impact estimates, Google Attribution is great attribution software for all business sizes and even offers a free trial allowing you to try the software before you decide to buy it.

Visual IQ

An industry-leading provider of marketing intelligence, Visual IQ Intelligence Suite combines audience data and attributed measurement on one platform. Visual IQ provides marketing and advertising performance insights based on audience segment and channel optimization recommendations. With Visual IQ, you are guaranteed to drive your business goals and maximize return through your marketing efforts. Visual IQ can benefit your company because it offers audience data and profiles for individuals who interact with your brand. This software will not only increase the personalization you offer your customers and is perfect for any size business, but even offers a free trial version so you can decide if you like the software before you buy it.

Full Circle Insights

Built on the Salesforce platform, Full Circle Insights is primarily a marketing performance management tool. This software is perfect if you are looking to make the most of your marketing campaigns because it offers many helpful features like providing accurate campaign forecasts, tracking deals from inception to sale, mapping ROI for marketing campaigns, generating marketing analytics reports, and so much more. Full Circle Insights is excellent for businesses of all sizes and offers a free trial that will allow you to try the software before you decide if it is a right fit for your company.

Using just a couple of these solutions can help to catapult your marketing efforts and leverage your knowledge to serve your customer.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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