Marketing personalization firm, Qubit, has recently named Simon Jaffery-Reed as their new VP of product.
Jaffery-Reed will be joining the product management team in the company and will be responsible for the direction of the company’s product roadmap, as well as overseeing product management, product specialists, and product design teams. He will also be working closely with Qubit’s engineering team to help them solve business problems and address customer input.
“Simon has been the driving force behind many facets of our personalization platform, and has contributed to its success by listening to our customers and identifying which aspects of the product we should invest in,” said Graham Cooke, CEO, and founder of Qubit. “This year he was instrumental in the rigorous process of participating in Gartner’s inaugural Magic Quadrant for Personalization Engines, in which Qubit was ultimately recognized as a Leader.”
Prior to joining Qubit, Jaffery-Reed was a strategy consultant at PricewaterhouseCoopers (PwC) for three years and ran online marketing at 1&1 Internet AG earlier in his career. Before being named VP of product, Jaffery-Reed was the director of product at Qubit.
“When I joined Qubit in 2010, I was the company’s first external hire during the research and development phase. It’s been an incredible journey, growing together with the company,” Jaffery-Reed stated. “I’m thrilled at the opportunity to take Qubit’s products to the next level and I look forward to working even more closely with our customers, some of the world’s biggest retail, travel, and e-gaming brands, to incorporate their ideas and bring further innovation to life.”
“Simon has also been crucial in establishing a strong product management team and leading the charge on one of Qubit’s most innovative initiatives, Qubit Aura, an award-winning mobile shopping product that has given us unique positioning in the personalization market. His efforts are a key reason for our success and the focus of our strategy this year and beyond.” Graham Cooke, CEO, and founder of Qubit commented on Jaffery-Reed’s promotion.
Qubit is a leader in delivering highly personalized marketing to companies looking to make better connections with their customers. They were named a ‘Top Rated A/B Testing & Personalization Tool’ by TrustRadius and have transformed the way companies understand and influence their customers.
