Lauren Vaccarello Named New Chief Marketing Officer of Talend

By TechFunnel Newswire - Last Updated on August 30, 2019
Lauren Vaccarello Named New Chief Marketing Officer of Talend

Award-winning SaaS Marketing Executive to Help Fuel Continued Cloud Business Growth

PRESS RELEASE – REDWOOD CITY, CALIFORNIA — Talend (NASDAQ: TLND), a global leader in cloud data integration and data integrity today announced it has appointed Lauren Vaccarello, former vice president of marketing at Box, as a chief marketing officer.

Vaccarello brings significant SaaS-industry marketing experience to Talend and has a lengthy track record of accelerating revenue growth at some of Silicon Valley’s fastest-growing SaaS companies through modern digital marketing, branding, and demand generation campaigns. Her appointment comes amid rapid growth in Talend’s cloud-based business, with its SaaS offering Talend Cloud representing 36% of new ARR in Q1 2019 and growing more than 100% year-over-year for eleven consecutive quarters. Vaccarello will be responsible for directing the company’s marketing organization and leading its branding efforts.

“I’m delighted to have Lauren Vaccarello join Talend as CMO,” said Mike Tuchen, CEO of Talend. “Lauren is a dynamic leader with a deep understanding of the software industry and proven skills at helping SaaS organizations increase revenue and retain and grow their customer base through cutting-edge marketing techniques. We look forward to working with her as we continue our growth worldwide.”

In addition to serving as vice president of marketing at Box, Vaccarello has held executive marketing roles at AdRoll and Salesforce. Regarded as an expert in B2B digital marketing, Vaccarello has written two industry-leading books, “Complete B2B Online Marketing,” and “The Retargeting Playbook.” She has also received numerous awards for her work, including “Top 50 Women in Revenue” and San Francisco Business Times’ “Most Influential Women in Business.”

“Without question, data has become the most critical asset for every company,” said Vaccarello. “For data to be useful, however, it needs to be timely and it must be trusted. Ultimately, this is the value of Talend integration and integrity solutions uniquely provide. I’m excited to join such a great team and to help showcase the power of Talend to a broader range of customers around the globe.”

First Quarter 2019 earnings results

TechFunnel Newswire | TechFunnel.com is an ambitious technology-focused digital channel dedicated to highlighting the economy of information and the massive intersection of business and technology. We offer useful information, news, tools, and recommendations about what is new in the industry, where technology is headed, and how it can help you improve your personal and professional life. The goal of TechFunnel.com is to keep businesses and consumers on the cutting edge of need to know information about the people, product, companies, and innovations that are changing the world.

TechFunnel Newswire |TechFunnel.com is an ambitious technology-focused digital channel dedicated to highlighting the economy of information and the massive intersection of business and technology. We offer useful information, news, tools, and recommendations about what is new in the industry, where technology is headed, and how it can help you improve your personal and professional life. The goal of TechFunnel.com is to keep businesses and consumers on the cutting edge of need to know information about the people, product, companies, and innovations that are changing the world.

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