List of Marketing Techniques CMOs Can Choose From
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List of Marketing Techniques CMOs Can Choose From

List of Marketing Techniques CMOs Can Choose From

With the right marketing techniques, you can execute very rewarding and effective marketing campaigns.

Check out these marketing tactics and consider adding them into your marketing plan.

In today’s business world, it can be difficult to separate your company from the competition. Whether you may be a big or small company, a business to business or business to consumer, marketing is always a strategy that can help your business grow. By adding effective marketing techniques into your marketing plan, you can execute very rewarding and effective marketing campaigns. However; with the world constantly developing and growing, there seems to be a new marketing technique that arises every day. So, how do you know which one is best for your marketing mix? Here are a few marketing techniques that you should look into:

Pop Up Shops

Pop up shops can be an effective marketing technique that online retailers CMOs should look into. The pop up shop industry has grown significantly in the past few years, valued at $50 million in 2016. This technique is a great method to bridge the gap between eCommerce and brick-and-mortar store and build brand awareness as well. Combined with social media marketing, retailers can generate a lot of buzz and hype around pop up shops. According to a report, 50% of pop up shops saw a 35% increase in social media engagement, giving retailers a better understanding of what the consumers’ perception of them is. If executed correctly, pop up shops can draw the attention of your returning customers as well as prospects.


Webinar marketing is a technique that uses web seminars to connect with an audience and promote your business. It is a tool generally used by marketers to generate leads by providing free information that could inform the consumer about the importance of upgrading or buying the product. According to a ReadyTalk report, between 20% and 40% of those who attend a webinar can eventually become qualified leads, showing the effectiveness of this marketing technique. Adding this into your marketing strategy can potentially increase your leads and convert more users and consumers down the funnel.

Video Marketing

Video marketing is here to stay whether you like it or not. Today, consumers watch more than 500 million hours of video on YouTube each day, showing that content is king and video is its steed. As more consumers continue to turn to video, it may become the best way to reach out and resonate with them. Researchers foresee video accounting for more than 80% of internet traffic by 2020, meaning that if you haven’t hopped on the video marketing boat yet, now’s the time to do it. Though it can be very expensive to run a video marketing plan, you can always start on a smaller scale and eventually build your content up. It’s a great marketing technique that can build your customer relationship and brand loyalty.

If these highlighted marketing techniques don’t appeal to you or if you’re looking for more, check out these marketing tactics and consider adding them into your marketing plan:

  1. Marketing Segmentation
  2. Cold Calling
  3. Door to Door
  4. Newsletters
  5. Email Marketing
  6. Posters
  7. Billboards
  8. Referral Networks
  9. Flyers
  10. Television Commercials
  11. Run a Contest
  12. Influencer Marketing
  13. Twitter Marketing
  14. Facebook Marketing
  15. Instagram Marketing
  16. Pinterest Marketing
  17. Hashtag Marketing
  18. Press Releases
  19. Guest Blog Posts
  20. Giving Away White Paper Reports
  21. Ask and Answer Questions on Social Media
  22. Online Pop Up Ads
  23. Chatbox
  24. Podcast Marketing
  25. Create a LinkedIn Group

No matter the industry you are in, having a wide range of techniques in your marketing arsenal can be beneficial to campaigns and bring rewarding results.

Don Q. Dao
Don Q. Dao
Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a career in marketing. Over the years, he has developed a broad skill set in all aspects of marketing, specifically in event organization, social media marketing, and content marketing. He enjoys working with passionate people to bring visions to life and inspire the world.

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