Fluent, Inc., a leading New York-based data-driven performance marketing company, announced on October 9, 2018, that the company has hired Andrea Haldeman as Senior Vice President of Sales, effective immediately.
Andrea Haldeman’s appointment to this role is designed to better handle the growing needs of Fluent in business investments, strategic decisions, a more successful relationship and experience with customers, and an enhanced sales partnership with the business units of the company. Andrea Haldeman will support and drive global sales strategies, engagement with clients, and performance of sales across the board in all of Fluent’s services, solutions, and clients. The former senior vice president of sales, Daryl Colwell, will be transferring to head growth initiatives of Fluent.
Of her new role, Andrea Haldeman said, “I am very excited to join the Fluent team to lead sales into the next chapter of explosive revenue growth. Fluent’s granular and permissioned first-party data, coupled with a robust performance marketing platform, enables Fluent to deliver powerful and unique customer acquisition, retention, and growth solutions for our clients.”
Andrea Haldeman comes into her new leadership role at Fluent with over twenty years of experience in analytics, big data, and digital advertising solutions. Before joining Fluent, Andrea Haldeman served as the Chief Revenue Officer at Inuvo, where she led account management, sales, publisher operations, and launched their artificial intelligence-powered prospecting solution for digital media. Prior to that, she served as senior vice president of sales at Infogroup Targeting Solutions. She has also served in several different senior level roles at Acxiom.
Matthew Conlin, President of Fluent, said of the appointment, “We are delighted to welcome Andrea to the Fluent team. Her broad sales and client capabilities will propel Fluent to continued success across the client experience and lifecycle.”
Fluent, Inc., creates marketing programs aimed at delivering higher quality experiences in digital advertising that results in great experiences for customers and measurable growth and results for advertisers. Founded in 2010, Fluent is a trusted partner that drives acquisition and can be of benefit to both established and up-and-coming brands. The Fluent company describes itself as experts at digital consumer engagement and are dedicated to the success of their brands.