Twitter has entered into an agreement with Major League Soccer (MLS) which would mean that for the next three years, Major League Soccer games will play on Twitter’s digital pitch. Both parties have agreed to broadcast 25 matches per season that are broadcasted in Spanish on Univision networks and would be live streamed in English on Twitter in the U.S. through @UnivisionSports and @MLS. In addition to the live streaming, there would be highlights and features included.
The deal kicked off last weekend when Twitter featured Real Salt Lake’s game with LAFC.
This live soccer action on Twitter can be viewed only within the US, however soccer fans all around the world will be able to enjoy the frequent highlights and special features by following top American soccer teams and players. MLS will be supplying Twitter with a package of live, on-demand content every week that would allow fans to follow through @MLS, @FutbolMLS and also the individual Twitter handles of the league’s 23 clubs.
Twitter and MLS will also get together to create exclusive content for the league’s big events, which would include the MLS All-Star Game, Heineken Rivalry Week, Decision Day, and the MLS Cup. According to the deal, Twitter will show a minimum of 24 live MLS matches from this season and 2 games during each of the two upcoming seasons.
This deal happened with the help of the Univision network as the feed given via the network will be live-streamed on Twitter. Although Univision is a Spanish channel, it is given that the MLS games will be made available in English while on Twitter.
Through this deal, Twitter is hoping to catch attention of more people all over the world to its platform. This deal also has a potential of increasing user engagement on the platform which will help Twitter to gain advertisements and keep the current user base engaged.