Twitter and Disney Reach Deal on Advertising and Live Content
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Twitter and Disney Reach Deal on Advertising and Live Content

Disney and Twitter will be collaborating with the animation company creating new live shows for the social media company.

On Monday, the two companies came to a consensus to create content and offer advertising opportunities specifically on Twitter. Further details on this content will be presented in upcoming presentations by Twitter and ESPN advertisers, this week in New York.

Subsequent programs from ABC, Disney Channel, Freeform, Disney Digital Network, Walt Disney Studios Motion Pictures, Radio Disney, and Marvel will be announced later.

While talking on its recent financial report, Twitter stated that more than 50 percent of its advertising revenue came from video opportunities. This collaboration will further strengthen Twitter’s growing video offerings. Through this collaboration, Disney will get an opportunity to reach digital audiences.

As soon as this was announced, shares of Twitter shot up by more than 4.5 percent on Monday.

Anirudh Menon
Anirudh Menon
I have adorned multiple hats during my professional journey. My experience of 14 years comes in areas like Sales, Customer Service and Marketing. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. Having successfully delivered many in-house projects, it encouraged me to take my skill to the world. As on day, I have written articles, blogs website content for various industries like Information Technology, Start-up, Retail and Government. The subjects that I have covered range from Digital Marketing, SAP Cloud Platform, Cloud Computing, Content Marketing , Politics. Enhancement is a process and I constantly thrive to add more subjects in my portfolio. Over and above content writing, I also train language and communication to students who want to brush up their speaking skills. I am a part time trainer for IELTS coaching and also work as a budding voice over artist.

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