Research Shows Companies Are Accelerating Adoption of AI in Videos - Techfunnel
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Research Shows Companies Are Accelerating Adoption of AI in Videos

Research Shows Companies Are Accelerating Adoption of AI in Videos

Market-foresight advisory firm ABI Research examined the use of artificial intelligence in video and highlighted some of the trending and leading tech innovators in the space.

From content creation through distribution, companies are rapidly turning to artificial intelligence and machine learning to maximize efficiency and value creation throughout video workflows.

Artificial intelligence and machine learning are helping operators and content producers better compete and adjust to the ever-changing content landscape.

“While the big four—Amazon/AWS, Google, IBM Watson, and Microsoft—deservedly garner a significant amount of attention, the diversity of companies leveraging AI within the video space is remarkable, especially considering how quickly the technology has shifted from a hot topic to actual solutions and deployment,” said Michael Inouye, Principal Analyst at ABI Research. “In truth, AI has a long history in the market, but its adoption has certainly accelerated within this past year and will continue to do so moving forward.”

“AI and the automation it can enable might lead some to conclude we are seeing the removal of the human element, but it isn’t a replacement,” Inouye added. “Rather, AI is helping companies make more informed decisions and engender efficiencies to handle a growing workload while maintaining a high level of performance.”

“As video use and consumption grow, AI is becoming an essential ingredient to help companies meet this demand, particularly if the pervasive screen awaits us in the future,” Inouye said.

Companies like Nagra, TiVo, and ThinkAnalytics are employing AI to gain valuable insights into subscribers, reduce churn, and maximize revenue potential, while others like Irdeto and Synamedia are working to protect investments and revenue potential by targeting piracy or credential sharing. Companies like Wibbitz, GliaCloud, and Magisto are already working with leading publishers, brands, and businesses, leveraging artificial intelligence and machine learning to create and edit video content to enhance existing content, and for applications like training and marketing.

Aforementioned findings are from ABI Research’s Artificial Intelligence in Video Hot Tech Innovators report. You can download and read the entire report here.

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!
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