Netflix Collides with Black Twitter with Launch of X On Demand
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Netflix Collides with Black Twitter with Launch of X On Demand

Netflix Collides with Black Twitter with Launch of X On Demand

Announced in fall of 2018, X On Demand ( is now finally live. The TV and movie streaming service is now live, and boasts of a growing library of works by Black filmmakers, with at least one person of Black American/African descent in a leading role both in front of and behind the lens – prerequisites for a project to be considered for the site.

While billing itself as a platform “dedicated to showcasing works by Black filmmakers and content creators,” XOD steps up the streaming game by incorporating a bevy of social media features – something Netflix lacks.

“When I originally set out to create the site, I knew that I wanted it to be something that would be a game changer for Black creators, like myself, who were struggling to find a home for their work,” says X On Demand Founder and CEO Rashidah De Vore. “After I began doing more research into the market and breaking down the pros and cons of what was out there, I realized I needed to do something more to really set us apart. It was then that I started looking towards not only making XOD an entertainment destination from the streaming end but in a way that was culturally relevant to the Black community. We’re already using a mix of platforms to voice our opinions on shows and movies we’ve watched – why not have it all in one place.”

XOD offers serious competition to market leader Netflix, as it has social sharing options, a brilliant social objective of uplifting the African American community in the entertainment industry, and more affordability as compared to Netflix.

XOD offers three monthly subscription plans, ranging from a free basic plan to a premium plan costing $9.99. Each includes Ultra HD and HD video streaming (where applicable), and the site is accessible across all desktop, laptop, and mobile devices – with dedicated mobile and TV apps set to debut later this year.

To celebrate its launch, the first 5000 Gold plan subscribers ($4.99/month) will receive their first month free. Certain features, such as video chatting, are only available on the Gold and Black ($9.99/month) plans.

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!
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